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[ED: Translated from Dutch] TV watching is increasingly becoming interactive and Social - and in the innovative program The Voice of Holland (recently bought by NBCU from John de Mol's Talpa), this is clearly visible in the semifinal and final where there now a unique opportunity added: Realtime, live rating on the Internet.
For the first time it's possible for fans of the show to vote live with the rest of the Netherlands in order to share ratings of new vocal talent in real time. The rating can be adjusted anytime during the performance by way of a sliding bar and it constantly shows how viewers using the platform are feeling about the performances. For example, a performer that has a poor start but gets better, can start off at a low rating for all to see and then start to rise as the audience enjoys the performance more.
During the first test of the new platform on January 14th, it was used over 26,000 times.
The Live Rating module was developed by Ex Machina as part of the platform of a new fully-fledged Social TV platform called PlayToTV and it's the first time that The Voice of Holland has used the innovative software. Common browsers and devices as laptops, tablets and smartphones are all supported and integrated, and it has the ability to rate and viralize via Twitter and Facebook, so viewers can easily compare social data with their friends.
The final Broadcast is on Dutch RTL 4, on Friday, January 21st, from 20:30 to 22:30 and from 23:05 to 23:35.
The Voice of Holland was developed by Talpa, is broadcast on RTL 4, and presented by Martijn Krabbé, Wendy van Dijk and Winston Gerschtanowitz. The winner of the show will get a recording contract.
Ex Machina delivers interactive Social TV solutions at the intersection of games, television and social media. The PlayToTV platform, launched in 2010, was developed based on nine years experience in large scale multiplayer games and includes extensive opportunities for viewers over the Internet, in realtime TV programmes, online video and during events. The company has offices in San Francisco and Amsterdam and its customers and partners include Talpa, RTL, Microsoft Xbox, Electronic Arts, VPRO, VRT, Roularta and MTV3.