Real-Time Synchronous Voting and Social TV Comes to Dutch Talent Programme - The Voice of Holland

written by: Richard Kastelein

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[ED: Translated from Dutch] TV watching is increasingly becoming interactive and Social - and in the innovative program The Voice of Holland (recently bought by NBCU from John de Mol's Talpa), this is clearly visible in the semifinal and final where there now a unique opportunity added: Realtime, live rating on the Internet.

For the first time it's possible for fans of the show to vote live with the rest of the Netherlands in order to share ratings of new vocal talent in real time. The rating can be adjusted anytime during the performance by way of a sliding bar and it constantly shows how viewers using the platform are feeling about the performances. For example, a performer that has a poor start but gets better, can start off at a low rating for all to see and then start to rise as the audience enjoys the performance more.

During the first test of the new platform on January 14th, it was used over 26,000 times.

The Live Rating module was developed by Ex Machina as part of the platform of a new fully-fledged Social TV platform called PlayToTV and it's the first time that The Voice of Holland has used the innovative software. Common browsers and devices as laptops, tablets and smartphones are all supported and integrated, and it has the ability to rate and viralize via Twitter and Facebook, so viewers can easily compare social data with their friends.

The final Broadcast is on Dutch RTL 4, on Friday, January 21st, from 20:30 to 22:30 and from 23:05 to 23:35.

The Voice of Holland was developed by Talpa, is broadcast on RTL 4, and presented by Martijn Krabbé, Wendy van Dijk and Winston Gerschtanowitz. The winner of the show will get a recording contract.

Ex Machina delivers interactive Social TV solutions at the intersection of games, television and social media. The PlayToTV platform, launched in 2010, was developed based on nine years experience in large scale multiplayer games and includes extensive opportunities for viewers over the Internet, in realtime TV programmes, online video and during events. The company has offices in San Francisco and Amsterdam and its customers and partners include Talpa, RTL, Microsoft Xbox, Electronic Arts, VPRO, VRT, Roularta and MTV3.


About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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