Anthony Rose: "Publishers, Get on Connected TV Before It's Too Late"

written by: Richard Kastelein

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NMA is reporting that former YouView chief technology officer Anthony Rose told publishers, while speaking at the Association of Online Publishers Forum: VoD and the Rise of Web-connected TV last week, they must start putting their content onto connected TVs "before it's too late".

"In this matter, you can't be too early, if you wait too long, all the good territory will have been staked out and taken," added Rose.

And he's abolutely right.

We at Appmarket.tv have been culling data and studies for months that absolutely prove that Connected TV is going to be a game changer and publishers (and brands, producers, broadcasters and indy media) better start developing TV Apps if they want traction. There are less than a few hundred apps on the busiest app store at Samsung, never mind LG, Philips/Sharp/Loewe, Google TV Apps, etc. Compare that to coming late in the market and competing with thousands or hundreds of thousands like iPhone, Android or other inundated smart phone app stores. It's Blue Ocean still. 

As Rose noted, TV and device manufacturers are starting to act like the "commanding chiefs" and the gatekeepers for watching catch-up TV on the big screen - and we agree. They are the new content curators that will reduce scarcity and democratise the content industry, in addition to creating disruption on a massive scale. Remember the music industry and the labels?

More from NMA:

Sam Kayum, UK MD of video ad network Smartclip said total VOD revenues are expected to top £100m in the UK this year, up from £60m last year. The number of interactive campaigns, such as Microsoft's Kinnect ad, will "double" to 10% in 2011, according to Kayum.

Interesting times ahead for indy producers and app developers to make the move to the big screen in the living room. Transmedia projects, VOD apps with social media integration and recommendation engines... the future looks bright!

 

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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