Facebook to Revive Facebook Live - Second Screen?

written by: Richard Kastelein

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facebookliveInteresting article by Josh Constine at Techcrunch on Facebook's plan to revive Facebook Live:

A Facebook spokesperson for the project tells me “Facebook Live is something we’ll be utilizing more.” While more shoots haven’t been lined up, they should come at a brisker pace.

Why invest in original programming? “The purpose of Facebook Live is to give fans an opportunity to interact with public figures and give the public figures a global platform to present how they are using Facebook [or are engaged in conversations happening on Facebook] in an authentic way,” is the rather dry answer I got from the spokesperson.

But digging a bit deeper, Facebook Live accomplishes several strategic goals for the team at 1 Hacker Way. First, it can turn fans of the stars that Live brings on air into more frequent Facebook users. On the flip side, it can turn celebrities into more hard-core Facebook content creators. Facebook wants to be the place where people follow their favorite public figures, but it needs them posting frequently.

Most importantly, though, it demonstrates Facebook’s potential as a live events discussion platform. Becoming the second screen to important global events can generate tons of time-on-site and engagement. This has historically been Twitter’s domain thanks to its unfiltered, real-time feed, but Facebook wants a piece of the pie.

This cerainly looks to counter to Twitter's growing popularity as a Second Screen social TV tool, and offers a slightly different, and compelling case by feeding up deeper fan engagement, a more controlled environment as well as the all important contextual information people seek from Second Screen... all wrapped into a neat little package.

Constine's opinion that Facebook via Live,  is looking to sway more celebs to post more real time on Facebook is an valid one. But if Facebook wants a slice of the action that Twitter is capturing they also need more calls to action on the big screen, as right now, it's mainly Hashtags and Tweets that is being pushed from broadcasters and production crews.

I like his idea of turning Facebook Live as a Second Screen platform for more original programming for Facebook for important, live TV events and think it really has legs. 

With Twitter acquiring Bluefin Labs for €60 million not long ago, Twitter's being more than aggressive in aiming for market share in the emerging arena commonly called Social TV (though I prefer Orchestrated Media from the BBC).

It looks like Facebook is on the catchup when it comes to real-time, synchronous second screen TV engagement. It's about time.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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