UK Ofcom Survey UK Audience Attitudes to the Broadcast Media Released: 41% of All Viewers Second Screening Daily While Watching TV, 30% Using VOD services

written by: Richard Kastelein

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ofcomlogoOfcom has recently released a tome of a report called UK audience attitudes to the broadcast media - which is available as  both a summary and in a whopping 111 page slide pack.

Some of the more interesting findings include:

  • Over half of viewers who use TV 'on demand' services say they watch them when there is nothing to watch on 'normal TV'.
  • Around three in ten respondents said that they used TV video-on-demand services (from Virgin on Demand, Sky Anytime or BT Vision +). The top three reasons for use were: because they 'missed the programme/file when on TV' (76%), 'use it when there is nothing on 'normal' TV to watch' (54%) and 'wanted to watch programme/film at a time that suits me' (46%).
  • A third (35%) of internet users said they used the internet to watch TV programmes online or download from TV broadcasters' websites, and a third (36%) said they watched TV clips online or downloaded from other websites.
  • Fifty-nine per cent of respondents who said they watched TV/films/video clips via the internet said they did so at least several times a week, rising to 67% of 16-34s.
  • Among those who used online catch-up services, the top three reasons for use were 'missed the programme/file when on TV' (62%), 'want to watch programme/film at a time that suits me' (43%) and in third position: 'use it when there is nothing on 'normal TV to watch' (32%). Compared to 2011, there has been an increase in the proportion saying they use catch-up services as a convenience (from 34% in 2011 to 43% in 2012).
  • TV remains the most-used medium, with 97% of respondents saying they watched it at least several times a week (87% said 'every day'). Just over three-quarters (76%) said they used the radio at least several times a week, 77% said they used the internet, 59% audio-visual media via the internet (i.e. TV programmes/films/video clips) and 47% non-live TV (i.e. time-shifted content on a TV set).
  • Many respondents said they used other media while watching TV. The most popular activity was using their mobile, with seven in ten (70%) saying they did this while watching the TV on a TV set (41% said 'every day'). More than half (54%) said they used the internet at the same time.

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About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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