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The Second Screen TV Playalong App for TV Gameshow Weet Ik Veel, hosted by Dutch TV dynasty family member, Linda de Mol (sister of John de Mol, original co-founder of Endemol) is taking The Netherlands by storm.
According to the Dutch press, about half of all two million viewers have the app and over 300,000 are using it.
"With record downloads and 327,000 active players, this transcends the popular apps from international formats such as Britain's Got Talent," explained a spokesperson from RTL.
With 17 million people in Holland and a million downloads (plus 300k active), that's 6 percent of the total population. In the UK that would mean close to 4 million downloads, and in the USA that would spell closer to 20 million downloads and a whopping 6.5 million active users.
The most-watched programme was the first episode of Weet Ik Veel with 2.4 million viewers on 23 March and now numbers hover around 2 million.
But the second screen platform, provided by Tellybug in the UK, has been pushed to the maximum. The program, which is sponsored by Windows 8, is apparently so popular that the servers have not been successful in handling the huge traffic. At the bottom of the TV screen during shows - a ticker with excuses has ran a number of times - which resulted in the Twitter hashtag #weetikfail trending on top.
"The launch was not without a struggle, but we have gained a lot of new knowledge and the obstacles that we have encountered we will use for further innovation. The new apps download records prove the need for a total experience and it's clear that viewers want to be involved, prior to the program, during the broadcast and even afterwards."Weet Ik Veel ("How would I know? " or "Beats me!") is a weekly television quiz on Saturday 20.30, produced by Talpa, and broadcast by RTL Netherlands which was first aired on March 9, 2013 on RTL 4. In the quiz show some 300 university students and three Dutch celebrities go head to head with 50 multiple choice trivia quiz questions. Students compete for the title "Best student of the Netherlands' and celebrities aim for the highest score.