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"Second screen is moving beyond hype, growing up and it's becoming business as usual for broadcasters such as Channel 4. They need to create light interactivity and advertising alongside TV that goes beyond social aggregation and integrates with TV programming itself. LViS Studio provides a producer-friendly, easy-to-use and API driven way to deliver interactivity without having to hire an agency and setup complex infrastructure each time. "
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Channel 4 is launching the app to a group of young users in July, extending the service to a wider audience later in the year.
4Now is the latest development in Channel 4's strategy of developing a two-way relationship with its audience and enhancing data capture opportunities. Channel 4 currently has over eight million registered users – which includes one in three of all 16-24 year olds in the UK.
Recent synchronised second-screen successes for Channel 4 also include Monterosa created Million Pound Drop play-along app and another Monterosa product Horse Tracker which allows TV audiences to track the position and speed of their horse in live horse racing.