Share this Article
In a what might be construed as a move to go head to head with zeebox and its partners at Comcast Cable, NBCUniversal, Viacom and HBO - CBS Corp said last week it acquired full ownership of TV Guide's online and mobile apps divisions, buying out the 50 percent share held by Lions Gate Entertainment Corp.
TV Guide.com attracts 16.5 million visitors each month, and its mobile apps have been downloaded more than 9 million times, CBS said. Both provide news and information about TV shows and movies in addition to TV listings.
CBS now owns TV Guide Digital, which includes the TVGuide.com website and TV Guide Mobile properties, the company said in a statement. CBS and Lions Gate share ownership of TV Guide's cable network, known as TVGN.
In 2010 TV Guide Digital, with over 1.3 million iPhone app installations, released it's first TV Guide App for iPad, sponsored exclusively by Showtime and featuring social TV listings, entertainment news, and TVGuide.com's signature Fall TV Preview coverage. In 2012, TV Guide Mobile released its next-generation, one-stop TV companion app providing personalized discovery, instant watching, and social sharing, exclusively for iPhone, iPad and iPod touch.
Rupert Murdoch paid $3 billion for TV Guide back in 1988. But things sure changed: Macrovision later s sold the magazine to OpenGate Capital for one dollar. That's one American dollar, folks. Macrovision also threw in a $9.5 million, low-interest loan.
In other words, the venerable TV Guide print franchise, which has been kicking around since 1953, lost $2,999,999,999 in value in just 20 years. Plus some cheap money in the form of a loan.
Digital is clearly doing much better.