Civolution and deltatre Create Next Generation Second Screen Sports Platform

written by: Richard Kastelein

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civolutionlogoblueCivolution, the leading and deltatre have just announced that Civolution's SyncNow ACR technology has been integrated into deltatre's Diva platform to maximize viewer engagement even more efficiently through perfectly in-sync 2nd Screen offerings.

"In this multiscreen and simulscreen TV universe our clients want to leverage the growing presence of sports content on the web. So we need to ensure that our solution is ahead of the competition; our integration with Civolution's SyncNow means that we can provide perfectly in-sync 2nd Screen applications, which is a unique functionality for sports on the smartphone or tablet," said Stefano Rigat, Director of Online Products, deltatre.
"The 2nd Screen enables sportscasters to generate additional revenues through advertisement, sponsorship and M-commerce opportunities. Just as important, we aim to use it as an engagement engine generating loyalty by complementing the sports action on the main TV screen. Civolution's SyncNow solution enables us to do all of this more efficiently and accurately. Such a combined solution presents a mesmerizing range of possibilities in sports consumption: its smart architecture selects, synchronises and displays the users' favorite sport contents on different devices, simultaneously and autonomously, increasing the fans' engagement", concludes Rigat.

"Split second timing is just as important on the 2nd screen as it is on the pitch, track or court," said Jean-Michel Masson, SVP Watermarking Solutions, Civolution. "The sports video marketplace is an incredibly competitive environment, so we're excited to help the Diva platform lead the pack in this fast-growing and changing space."

Diva, the world's leading video player, has been specifically developed for the online sports market. Diva's combination of synchronized data, video and social integration allows fans to enjoy sport events on multiple devices like never before. Fans can control how they watch the event through an interface specifically designed for the sports community. This means that Rightsholders can satisfy the demand of their audiences whilst monetising their investment.

The integration with Civolution's SyncNow delivers a whole new interactive sporting experience, extending delta tre's Diva 2nd Screen synchronization to an unprecedented level. Civolution's powerful audio watermarking technology enables real-time identification and frame accurate synchronization between broadcast, on-demand or recorded television content on main screen and interactive applications on companion devices (tablets, smart phones, laptops) to present compelling synchronized interactive user experiences.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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