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Second-screen pioneer Monterosa Productions today announced the latest Sky license for LViS Studio, the platform for creating and deploying second-screen apps that enhance entertainment, sport and advertising on TV.
Sky Business has selected Monterosa to create the Sky Sports Pub Challenge app which launches with the 2013/2014 Barclays Premier League football season.
Designed to drive profitable footfall, the app:
The free downloadable app is available exclusively to pub and club goers watching live Sky Sports Barclays Premier League football in licensed venues. The free app is designed to drive profitable footfall**, while also creating unique match-day experiences for pub and club goers.
Upon downloading the app, football fans can use the ‘pub finder’ to locate their nearest Sky Sports venue. On arrival, they check-in to their pub or club to start engaging in the pre- and post-match trivia and in-play predictions to score points before, during and after the match.
All questions answered correctly give players points, which accumulate during the season – fuelling a competitive-punter spirit. The app is curated live by a Sky Sports Games Master and LViS Studio allows the Sky Sports Games Master in the gallery or control room to control all second screen events in realtime.
David Rey, Managing Director, Sky Business, comments:
"We’re launching our Sky Sports Pub Challenge app as part of our commitment to investing in helping licensees to get the most out of Sky Sports for their venues. By creating a unique point of interest and the best possible entertainment experience, it will help to drive profitable footfall to our customers’ venues ahead of the games, encourage people to stay longer after matches and to return for future games."
Tom McDonnell, Monterosa’s Commercial Director explained:
"LViS Studio is made for TV producers who need to manage the second screen in a similar way to the first. Using LViS APIs Sky have made a unique app for football fans and we're all looking forward to playing along during the season."
Sky Sports Pub Challenge is downloadable from the Apple App Store and Google Play Store.