Applicaster and Vizrt Join Up To Build Easy Second Screen Workflow Tool

written by: Richard Kastelein

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applicasterIntegrating Applicaster's user input based features with the Vizrt Social TV Solution enables an easy second screen workflow for broadcasters

Second Screen and Companion Apps are becoming a new standard medium for broadcasters to drive ratings and engage viewers in the broadcast. Applicaster, provider of a robust broadcast platform for delivering multi-screen experiences, and Vizrt have partnered to offer a seamless workflow to synchronize user inputs and integrate user participation into the main broadcast.

"As broadcast workflows evolve to match the rise in multi-screen viewing adoption, this integrated solution offers an experience which increases viewer attention to the TV and the second screen simultaneously", said Liron Deutsch, VP Corporate Development, Applicaster. "Enriching TV content and shows with user feedback in real time, creates a new type of content and increases viewer engagement and involvement".

Applicaster engages viewers with a variety of entertainment layers that turn them into active participants and consumers. Applicaster's platform includes features which retrieve user feedback, then, by integrating with the Vizrt Social TV Solution, sends the feedback to the control room for on-air use.

Integrating Applicaster's user input based features with the Vizrt Social TV Solution enables an easy workflow for broadcasters - they are now able to automate and complete the cross platform connection between second screen applications and the main TV screen.

Mobile application users may answer any quiz/poll/trivia game and participate in a variety of games and activities, while the real-time results of all users are rendered on-air using Viz Engine. As soon as users interact with their companion apps, broadcasters are able to harvest any inputs from their second screen applications and simultaneously trigger and visualize the results on-air.

At IBC 2013 Vizrt and Applicaster will demonstrate second screen engagement with the Vizrt Social TV solution. Vizrt booth 7.A10.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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