Infographic: Second Screen By the Numbers

written by: Richard Kastelein

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secondscreensociety 1202nd Screen Viewing Experience

  • 22.7% of video ads are blocked by ad blockers on PC experiences
  • 40% of YouTube traffic is now accessed through mobile devices
  • 46 billion online videos were show in the U.S. alone in September, supported by 22.9 billion ads
  • 65% of tablet owners watch more than an hour of video per day on their tablet
  • 66% of consumers prefer to get their media and entertainment through the "mobile web" vs. "in app"

2nd Screen Companion Experience

  • there has a been 38% increase in Tweets YoY in TV activity 
  • for every Tweet written there are 50 voyeurs
  • the press believes that the winner of Social TV will be decided between Facebook and Twitter
  • ChromeCast is perhaps the best passive and pervasive "system" level 2nd Screen experience for Discovery and Control, which launched for an effective price of $22
  • Machinima has announced the launch of Wingman, an Enhanced Viewing experience 2nd Screen app that is built into Microsoft Xbox
  • Smartglass with the launch of Xbox One, allowing gamers to see someone play the level/sequence of the game they are playing side by side

2nd Screen Growth

  • Ad spending for online video is expected to grow at 39.7% CAGR through 2016, reaching more than $10 billion in the U.S. alone
  • Tablet shipments are expected to grow by 53% over last year in the U.S.
  • Viggle saw a 289% revenue growth for their 2nd Screen app, reaching $4.6 million in calendar Q3

2ndScreenNum q3-2013 v03

You can find the supporting detailed reports to these facts here.

You can find a summary of Second Screen Society research which is updated quarterly here.


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