Infographic: Second Screen By the Numbers

written by: Richard Kastelein

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secondscreensociety 1202nd Screen Viewing Experience

  • 22.7% of video ads are blocked by ad blockers on PC experiences
  • 40% of YouTube traffic is now accessed through mobile devices
  • 46 billion online videos were show in the U.S. alone in September, supported by 22.9 billion ads
  • 65% of tablet owners watch more than an hour of video per day on their tablet
  • 66% of consumers prefer to get their media and entertainment through the "mobile web" vs. "in app"

2nd Screen Companion Experience

  • there has a been 38% increase in Tweets YoY in TV activity 
  • for every Tweet written there are 50 voyeurs
  • the press believes that the winner of Social TV will be decided between Facebook and Twitter
  • ChromeCast is perhaps the best passive and pervasive "system" level 2nd Screen experience for Discovery and Control, which launched for an effective price of $22
  • Machinima has announced the launch of Wingman, an Enhanced Viewing experience 2nd Screen app that is built into Microsoft Xbox
  • Smartglass with the launch of Xbox One, allowing gamers to see someone play the level/sequence of the game they are playing side by side

2nd Screen Growth

  • Ad spending for online video is expected to grow at 39.7% CAGR through 2016, reaching more than $10 billion in the U.S. alone
  • Tablet shipments are expected to grow by 53% over last year in the U.S.
  • Viggle saw a 289% revenue growth for their 2nd Screen app, reaching $4.6 million in calendar Q3

2ndScreenNum q3-2013 v03

You can find the supporting detailed reports to these facts here.

You can find a summary of Second Screen Society research which is updated quarterly here.


About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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