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It’s a clear strike at the capabilities of Google’s Chromecast dongle and Apple’s Apple TV set-top box, which both feature similar functionality. Both devices allow users to control their set-top boxes with mobile devices, and serve content from those devices to the box on top of their TV. The Apple TV in particular currently allows users to mirror compatible games to the set-top box while controlling them through an iPhone, iPad or iPod Touch.
Of course, the major difference between Samsung’s tech and Apple and Google’s offerings is that Samsung doesn’t require consumers to purchase a new set-top box, since the new SDKs use Samsung smart TV sets. That could be either a good thing or a bad thing–while consumers can get access to Samsung’s new capabilities without buying a second box, it does require they buy a Samsung TV.
From the Samsung site:
Will Conley from Slashgear writes:
The SDK can be worked into any app on multiple devices across the industry spectrum. Like Airplay and Chromecast, the Samsung SDK will let users launch and control media to an equipped TV in the same room. Play, pause, volume output, and other basic playback features will likely be available for movies and music. These serve as the basic bread-and-butter for the growing screencasting market.
What Samsung hopes will help set it apart are the second-screen, MOVL-based multiscreen functions, and overlay API. It builds on the Netflix- and Google-developed DIAL protocol to let developers control media and launch games from smartphones, as well as use a smart TV as a fully functioning display for smartphones, tablets and other devices. The API can also let developers create functionality to overlay added content on a TV. “Think tweets during a newscast, or stats while a baseball game unfolds,” Gigaom mused.