iPowow and Emerging Insider Partner to Drive Forward Participation TV

written by: Richard Kastelein

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ipowowiPowow, creators of the most compelling worldwide Participation TV formats and leaders in audience engagement have retained Emerging Insider Communications as their public relations agency of record. Emerging Insider will spearhead international public relations initiatives for ipowow, working to expand their global footprint, and enhance their reputation and positioning in the marketplace. Emerging Insider will also help to create, foster and enhance relationships with the business media covering well aligned industries and sectors.

iPowow is an interactive media company, based in Santa Monica, on the leading edge of the global shift towards Participation Television. iPowow gives TV producers and Advertisers the power to create a new breed of Participation TV with compelling engagement for the viewer. On the second screen, iPowowclients are achieving TV viewer engagement levels of 20%, against an industry average of 1%. As the specialists in Participation TV, iPowow's clients include ESPN, Fox Sports, Red Bull, A&E and USA Network.

Gavin Douglas, Chief Revenue Officer of iPowow said of the partnership,

"iPowow is now leading the charge to transform traditional linear television and we needed a public relations partner who matched our passion for engaging the viewer in the TV story. We've been extremely impressed with focus and depth of the Emerging Insider Communications team and they share our vision for the future of Participation TV."

"The future of television revolves around the practice of crafting the most compelling ways to engage audiences across diverse screens. iPowow is creating new forms of participatory television that enhance stories by involving viewers with exceptional interactive experiences. We are immensely excited to be a part of this future in partnership with them," stated Zachary Weiner, CEO of Emerging Insider Communications.
http://www.iPowow.com 
http://www.EmergingInsider.com




About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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