Share this Article
iPowow, creators of the most compelling worldwide Participation TV formats and leaders in audience engagement have retained Emerging Insider Communications as their public relations agency of record. Emerging Insider will spearhead international public relations initiatives for ipowow, working to expand their global footprint, and enhance their reputation and positioning in the marketplace. Emerging Insider will also help to create, foster and enhance relationships with the business media covering well aligned industries and sectors.
iPowow is an interactive media company, based in Santa Monica, on the leading edge of the global shift towards Participation Television. iPowow gives TV producers and Advertisers the power to create a new breed of Participation TV with compelling engagement for the viewer. On the second screen, iPowowclients are achieving TV viewer engagement levels of 20%, against an industry average of 1%. As the specialists in Participation TV, iPowow's clients include ESPN, Fox Sports, Red Bull, A&E and USA Network.
Gavin Douglas, Chief Revenue Officer of iPowow said of the partnership,
"iPowow is now leading the charge to transform traditional linear television and we needed a public relations partner who matched our passion for engaging the viewer in the TV story. We've been extremely impressed with focus and depth of the Emerging Insider Communications team and they share our vision for the future of Participation TV.""The future of television revolves around the practice of crafting the most compelling ways to engage audiences across diverse screens. iPowow is creating new forms of participatory television that enhance stories by involving viewers with exceptional interactive experiences. We are immensely excited to be a part of this future in partnership with them," stated Zachary Weiner, CEO of Emerging Insider Communications.