Applicaster Partners with Univision to Bring Viewers, TV Characters and Partners Closer Together

written by: Richard Kastelein

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applicaster logoApplicaster announced today it has worked with Univision Communications, Inc., the leading media company serving Hispanic America, to enhance Univision's ability to deliver a unique and innovative cross-screen TV experience to its audiences.  

Applicaster’s technology, which combines powerful video delivery abilities with broadcaster-controlled companion experiences, can be integrated into any TV vertical, whether scripted series, reality shows or children programming.  Additionally, it can be combined with commercial offers and sponsorships that are woven into the plot, creating new revenue opportunities.  

“Broadcasters continuously seek new ways to cater to the growing sophisticated video consumers and second screen audience,” said Jonathan Laor, CEO, Applicaster.

“However, this should not come at the expense of main screen advertising revenues, but rather magnify it; adding social, interactive, and commercial layers to the TV experience creates a new synergy broadcasters want to leverage”. 

Univision debuted use of this technology in late 2013 with the premiere of the hit telenovela, Lo Que La Vida Me Robó, which engages viewers in new ways to become more involved in the storytelling experience. Through its bilingual digital video network, UVideos, Univision is able to offer its audiences an ongoing direct interaction with their favorite TV characters, getting them more directly engaged and involved in programming pre and post broadcast. Viewers receive personal messages throughout the season with photos, video clips, exclusive bits of plot information and commercial offers in context of the shows.  

“These added features are the result of our understanding that viewers today want deeper engagement with their favorite stars and programs, whether on linear TV or our digital properties,” said Kevin Conroy, president, Digital and Enterprise Development, Univision Communications, Inc. “These features reflect our commitment to offer compelling and unique experiences for our audiences that bring them closer to our talent, content and marketing partners.”

Univision-Applicaster-CrossMates

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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