Modern Times Group Licenses Lvis Studio And Launches ’Sochi Legends’ Sport Game On Viasat

written by: Richard Kastelein

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lvismonterosaSecond-screen platform provider Monterosa today announced that MTGx, the digital accelerator division of broadcaster Modern Times Group (MTG) has licensed LViS Studio to power its real-time sports game 'Sochi Legends'.

LViS Studio is a cloud-based platform for broadcasters, sports producers and advertisers to create and monetize real-time, second screen games and experiences across mobile devices and social platforms, then integrate them with live TV graphics.

The Sweden-based media giant, anchored by Viasat Broadcasting, with 60 channels in 38 countries and a market cap of $3 billion, has adopted LViS and hired Monterosa’s Apps team to craft the live game.

Fans prove their knowledge by heading to the Viasat mobile site or app, and answering daily trivia questions to gain bronze, silver and gold medals. During live Ice Hockey games, they can also win medals and score points by correctly predicting events in the game. Over the course of the Olympics, players advance from ”Trainee” to the ultimate accolade, ”Sochi Legend”.

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The objectives of the game are to win medals and earn enough points to become a "Sochi Legend".  Medals are earned by answering questions correctly - answering one right earns you a bronze, the second a silver etc.  Medals are added to your own medal table. The game also has 10 different levels, starting from Trainee (Level 1) and progressing through to Legend (Level 10).  As you earn points you progress to new levels, the ultimate objective being to earn enough points to become a Legend.

"All Players": is a carousel displaying the percentage of users that have reached each of the 10 levels in the game; this is essentially a form of leader-board, enabling players to see how well they are doing in comparison to everyone else. "Hall of Fame": when users earn enough points to reach level 10 (Legend) they are invited to join the Hall of Fame, by filling in a short form.  This includes a comment on how it feels to be a Sochi Legend; these comments are not displayed in the game but are collected to use as part of the social media campaign.

The LViS platform provides components and APIs for developers to make high-volume, real-time interaction, including live trivia, predictions, leaderboards and a new competitions management service. 

Fergal Walker, MD for MTG's audience interaction solution Like.tv, said:

"Modern audiences expect to be able to engage more with the content they love, and MTG aims to help them. Sochi Legends enables sports fans of all ages to get a little closer to the 2014 Winter Olympics by taking part in daily quizzes and predictions. Leveraging Monterosa's LVIS platform enabled us to develop this solution speedily and gives us the ability to repeat this and build on it for future audience engagement."

LViS Studio is being deployed for two other Winter Olympic broadcasts. It’s bringing Sochi closer to Canadian audiences with sports media and technology firm deltatre using the platform to power a live second screen app to complement CBC’s broadcast coverage of the sporting action in Sochi.

Another Scandinavian LViS licensee, TV2 Norway, is using LViS to power its live coverage of the Olympics, with their in-house development using LViS Polling in the high-volume responsive mobile app.

Tom McDonnell, Monterosa’s CEO, added:

“The days of investing in one-off experiences for TV are over, so by adopting LViS and making a highly flexible sports gaming app, MTGx are enhancing the fan experience today and investing in a capability that can be used again and again”


For more detail product information and screenshots, please visit:

http://www.monterosa.co.uk/lvis/studio

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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