Samsung Partners with Mandalay Sports Media to Create Unique Second Screen Content

written by: Richard Kastelein

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samsungSamsung has entered into a partnership with Mandalay Sports Media to create second screen content to be distributed via a variety of Samsung products. Currently in the initial phase of the partnership, Mandalay Sports Media will incorporate the “second screen storytelling experience” on new and original content that will showcase productions beginning with the script writing process while providing an interactive experience for users throughout development and production.

Available on 2012, 2013 and 2014 Samsung Smart TVs and a variety of tablets and smartphones, the second screen experience was designed to open a new and immersive genre for home entertainment. Through this partnership, Mandalay Sports Media is currently developing a variety of shows that will be coupled with Samsung’s Automatic Content Recognition (ACR) technology platform to enable complementary and supplementary content experiences for TV programming. Consumers that opt-in to this unique offering will have the opportunity to experience new content from the show at the exact time that it is relevant to the storyline.
“We have been working with Mandalay on exploring and refining new methods and techniques for enhancing storytelling capabilities and the home entertainment experience” said Eric Anderson, VP of Content and Product Solutions at Samsung Electronics America.
“Second Screen Storytelling is already happening in the market today, but the experience has always been a bit disjointed and mostly ‘post production’. The power of the experience comes from the creators knowing what new storytelling tools they have access to before they write the first line in the script, and how best to harmonize the connected screens in today’s living rooms. Our partnership with Mandalay will allow viewers to experience this new genre of home entertainment”.
“We are excited to be working with one of the most innovative companies at the intersection of technology and media,” said Rich Battista, CEO of Mandalay Sports Media. “Samsung understands our vision for creating story driven content in both the scripted and unscripted space, and when combined with their robust second screen platform, we will jointly provide their millions of users with groundbreaking interactive experiences.”
In 2013, Parks Associates estimated that 23% of the 136 million TV households in North America will own a Smart TV. By 2017, ownership will grow to more than half (53%) of TV households.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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