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“We have been working with Mandalay on exploring and refining new methods and techniques for enhancing storytelling capabilities and the home entertainment experience” said Eric Anderson, VP of Content and Product Solutions at Samsung Electronics America.
“Second Screen Storytelling is already happening in the market today, but the experience has always been a bit disjointed and mostly ‘post production’. The power of the experience comes from the creators knowing what new storytelling tools they have access to before they write the first line in the script, and how best to harmonize the connected screens in today’s living rooms. Our partnership with Mandalay will allow viewers to experience this new genre of home entertainment”.
“We are excited to be working with one of the most innovative companies at the intersection of technology and media,” said Rich Battista, CEO of Mandalay Sports Media. “Samsung understands our vision for creating story driven content in both the scripted and unscripted space, and when combined with their robust second screen platform, we will jointly provide their millions of users with groundbreaking interactive experiences.”In 2013, Parks Associates estimated that 23% of the 136 million TV households in North America will own a Smart TV. By 2017, ownership will grow to more than half (53%) of TV households.