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“By integrating Ex Machina’s interactivity facilities in Piksel we are building on 2Si’s positioning as a one-stop emporium for calm owners, aggregators and distributors looking for a best-of-breed second shade experience. We’ve total a pivotal elements of social, programming, recommendations, VoD, promotion for monetization and now interactivity into one really flexible, modular, white-label resolution that is partial of a Piksel Palette,” pronounced Mark Portu, Chief Product Officer during Piksel
“We’re vehement to announce a partnership with Ex Machina — a hottest second shade interactivity business in a industry, capitalizing on a imagination for a deeper and fulfilling second shade resolution for a customers.”
Jeroen Elfferich, Ex Machina’s co-founder and CEO, adds:
“We’re anxious to have PlayToTV providing a core interactive record to seamlessly confederate with Piksel’s second shade product. We see over and over again that suggestive and integrated interactivity is a pivotal reason for people to wish to use their second screen. Interactivity boosts acclimatisation from TV to online and formula in loyal engagement. 2Si offers a finish white tag second shade framework, charity calm owners and aggregators a good approach to conduct a holistic second shade experience, now including interactivity. Our partnership means second shade is going to get improved and better, for users, TV companies and advertisers.”
The new elements concede deployment of interactive elements such as trivia questions, predictions, ratings and polls to a second shade with ease, enabling calm owners, broadcasters and use providers to precedence a interactive advantages of a second shade into their charity in a low impact manner.
Elements can be total during specific times or deployed on-the-fly in a live setting, permitting for both live and pre-recorded calm to advantage from interactivity.
These features, when total with on-screen call to actions, inspire user rendezvous and boost stickiness, as viewers bond with programming in manners never probable before. Further amicable elements inspire rendezvous by permitting users to see that of their Facebook friends are personification along, their scores, and a ability to discuss with them from within a app.
Piksel 2Si’s new capabilities will be demonstrated during NAB and MIPTV: