Piksel Unveils 2Si Interactivity Integration With Ex Machina’s PlayToTV

written by: Richard Kastelein

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pikselPiksel, a provider of video monetization program and services, will preview an extended chronicle of a second shade framework, 2Si, featuring all-new interactivity facilities from partner Ex Machina, during NAB and MIPTV subsequent week.
“By integrating Ex Machina’s interactivity facilities in Piksel we are building on 2Si’s positioning as a one-stop emporium for calm owners, aggregators and distributors looking for a best-of-breed second shade experience. We’ve total a pivotal elements of social, programming, recommendations, VoD, promotion for monetization and now interactivity into one really flexible, modular, white-label resolution that is partial of a Piksel Palette,” pronounced Mark Portu, Chief Product Officer during Piksel
“We’re vehement to announce a partnership with Ex Machina — a hottest second shade interactivity business in a industry, capitalizing on a imagination for a deeper and fulfilling second shade resolution for a customers.”


Jeroen Elfferich, Ex Machina’s co-founder and CEO, adds:

“We’re anxious to have PlayToTV providing a core interactive record to seamlessly confederate with Piksel’s second shade product. We see over and over again that suggestive and integrated interactivity is a pivotal reason for people to wish to use their second screen. Interactivity boosts acclimatisation from TV to online and formula in loyal engagement. 2Si offers a finish white tag second shade framework, charity calm owners and aggregators a good approach to conduct a holistic second shade experience, now including interactivity. Our partnership means second shade is going to get improved and better, for users, TV companies and advertisers.”

The new elements concede deployment of interactive elements such as trivia questions, predictions, ratings and polls to a second shade with ease, enabling calm owners, broadcasters and use providers to precedence a interactive advantages of a second shade into their charity in a low impact manner.

Elements can be total during specific times or deployed on-the-fly in a live setting, permitting for both live and pre-recorded calm to advantage from interactivity.

These features, when total with on-screen call to actions, inspire user rendezvous and boost stickiness, as viewers bond with programming in manners never probable before. Further amicable elements inspire rendezvous by permitting users to see that of their Facebook friends are personification along, their scores, and a ability to discuss with them from within a app.

Piksel 2Si’s new capabilities will be demonstrated during NAB and MIPTV:

  • On theatre during MESA’s 2nd Screen Sunday, Las Vegas on Apr 6, 2:15pm PT, by Piksel’s Product Manager – Second Screen, Miles Weaver
  • Piksel’s NAB booth, Las Vegas, #SU 8902 from Apr 7-10
  • Akamai’s NAB booth, Las Vegas, #SL 4525 on Apr 7 during 9:30am PT and Apr 8 during 4:30pm PT
  • Ex Machina’s MIPTV booth, Cannes, #P-1.B9, Apr 7-10

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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