Published on Friday, 25 April 2014 07:11
never.no was recently chosen as a Shorty Awards winner for their project with Leo Burnett and Sprint
which included real-time Twitter integration into Social TV Advertising... which was selected as the winner for the ‘Best Social Integration with a TV Commercial’ category.
The Shorty Awards honor the best of social media, recognizing the people and organizations producing real-time short form content across Twitter, Facebook, Tumblr, YouTube, Instagram, Vine, and the rest of the social Web. More than 2 million tweet-nominations were sent during the 5th Annual Shorty Awards nomination process.
This category honors the effective integration of social media in a TV commercial, as a tool for translating traditional media into shareable content on the social web.