ACR Company Enswers Receives Strategic Investment from Samsung

written by: Richard Kastelein

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eswerslogoAutomatic Content Recognition (ACR) company Enswers, announced today that it received a $2 million strategic investment from Samsung Venture Investment Corporation, the venture capital arm of Samsung. 

Enswers has developed a close relationship with Samsung since 2012, providing its ACR technology for Samsung Smart TVs sold in North America and its screenshot image to video playback service “Imideo” for Samsung Galaxy devices sold in Korea, and this deal is expected to bring the two companies closer. 

“As TV sales reach saturation point, Samsung has been thinking of new business models. One of which is to distribute smart TVs as a content platform capable of providing complementary programming, t-commerce, and real-time analytics,” said JP Lee, CEO of Enswers America. “Our technology, as well as our extensive experience in the ACR space, has demonstrated that Enswers is a good fit with Samsung’s future strategy.” 

The funding will help Enswers expand its presence globally as it plans to take the company’s proven business strategies in Asia and apply them to the European and American markets. Enswers will also aggressively explore a wide range of industries and develop creative applications of ACR to create new business opportunities while actively marketing its existing products. 

“Samsung has always been one of our valued partners, and we believe that its investment in Enswers represents a vote of confidence in our business model and our future growth prospects,” JP Lee said. 

Founded in 2007 and now an independent subsidiary of KT (formerly Korea Telecom), Enswers provides ACR technology, which identifies audio, image, and video, to content providers and device manufacturers. The company has a solid track record in the industry, having collaborated with television networks such as Korea’s Seoul Broadcasting System, Japan’s Tokyo Broadcasting Systems, and Australia’s Yahoo!7, as well as advertising agencies such as Dentsu and Grey, to connect the first and second screens through interactive engagement. 

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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