PunchTab Extends Omni-Channel Engagement Platform to TV, Introduces Second Screen Experience

written by: Richard Kastelein

Share this Article

punchtablogoPunchTab, the leading omni-channel engagement and insights platform, today announced a new solution that gives brands and agencies the ability to launch sophisticated loyalty-enabled second-screen experiences. PunchTab's customers can now synchronize immersive customer experiences across mobile web and companion apps with live television viewing, boosting in-episode engagement.

"Tying campaigns to television storylines allows forward-thinking agencies to transform the way fans get invested in a TV series," said Rebecca Coleman, Founder at Something Massive. "We pride ourselves on knowing the market and delivering cutting-edge technology to our customers. By using PunchTab's platform, agencies like Something Massive could engage fans in a way that is organic and fits into the overarching theme of a show. We could also see how these fans are interacting in real-time, which would give us the freedom to optimize a campaign in-flight."

PunchTab's new platform enhancements give brands access to a wealth of reporting and insights about viewer engagement in real time-from conversion triggers to emotional sentiment analysis-which can be used to inform decision-making on new content deployment on-the-fly. With the addition of a second screen solution, these benefits can be extended to the entertainment industry.

"Getting viewers to tune-in is only half the battle," said Ranjith Kumaran, founder and CEO of PunchTab. "Most brands and agencies concede that today's world of shrinking digital attention spans requires a perpetual cycle of engagement with viewers-before, during, and between episodes. The difficulty however, is in crafting campaigns that translate the vision of a TV series across second screen experiences and keep viewers coming back for more. PunchTab now gives this ability to any brand or agency, while providing them a way to better understand how viewers are engaging."

PunchTab's new platform also allows brands and agencies to provide a centralized destination for content between episodes. Users can host content including trailers, character bios, exclusive clips, as well as create ways for viewers to unlock additional content by sharing content on social media channels. Viewers can earn rewards for specific actions such as using a branded hashtag, checking-in on mobile apps, inviting friends and more. All of this activity gives viewers a way to interact while giving brands sophisticated insights into where and how consumers are engaging with content.




About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

Other Sites

Social Media

News

About Us

TV Hackfest London 2013
TV Hackfest San Francisco 2014
M2M Hackfest 2013

Hackfest Twitter
TV App Market Facebook
TV App Market Linkedin
TV App Market Google+

Developer News
Enterprise Apps News

Digital Marketing News
Telecoms News
Cloud Computing News

This email address is being protected from spambots. You need JavaScript enabled to view it.
About us
Advertise
Write for TV App Market