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PunchTab, the leading omni-channel engagement and insights platform, today announced a new solution that gives brands and agencies the ability to launch sophisticated loyalty-enabled second-screen experiences. PunchTab's customers can now synchronize immersive customer experiences across mobile web and companion apps with live television viewing, boosting in-episode engagement.
"Tying campaigns to television storylines allows forward-thinking agencies to transform the way fans get invested in a TV series," said Rebecca Coleman, Founder at Something Massive. "We pride ourselves on knowing the market and delivering cutting-edge technology to our customers. By using PunchTab's platform, agencies like Something Massive could engage fans in a way that is organic and fits into the overarching theme of a show. We could also see how these fans are interacting in real-time, which would give us the freedom to optimize a campaign in-flight."
PunchTab's new platform enhancements give brands access to a wealth of reporting and insights about viewer engagement in real time-from conversion triggers to emotional sentiment analysis-which can be used to inform decision-making on new content deployment on-the-fly. With the addition of a second screen solution, these benefits can be extended to the entertainment industry.
"Getting viewers to tune-in is only half the battle," said Ranjith Kumaran, founder and CEO of PunchTab. "Most brands and agencies concede that today's world of shrinking digital attention spans requires a perpetual cycle of engagement with viewers-before, during, and between episodes. The difficulty however, is in crafting campaigns that translate the vision of a TV series across second screen experiences and keep viewers coming back for more. PunchTab now gives this ability to any brand or agency, while providing them a way to better understand how viewers are engaging."
PunchTab's new platform also allows brands and agencies to provide a centralized destination for content between episodes. Users can host content including trailers, character bios, exclusive clips, as well as create ways for viewers to unlock additional content by sharing content on social media channels. Viewers can earn rewards for specific actions such as using a branded hashtag, checking-in on mobile apps, inviting friends and more. All of this activity gives viewers a way to interact while giving brands sophisticated insights into where and how consumers are engaging with content.