Viggle and Telescope Partner To Develop Custom Second Screen Experiences

written by: Richard Kastelein

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telescopelogoTelescope, a company that powers real-time participation experiences across entertainment, sports and advertising, has entered into an agreement with Viggle, the entertainment marketing and rewards platform that rewards entertainment fans for watching TV and listening to music. As part of their partnership, Viggle will integrate Telescope’s Connect platform, which will power Viggle’s “Viggle LIVE” real-time trivia game that complements multiple television shows per day.

“Combining our industry-leading play-along mechanics and social engagement tools with Viggle’s loyalty rewards program creates a truly differentiated experience in the increasingly competitive second-screen space,” said Jason George, CEO of Telescope. “By merging capabilities, we create both a richer experience layer for Viggle users and a more valuable advertising experience for brands and sponsors.”

The partnership will further allow Viggle the capability to distribute Telescope’s play-along mechanics and products across the Viggle platform, while also integrating Viggle Points into engagement experiences created for networks and content providers alike.

“We are always looking for ways to further innovate our platform and offer the most compelling user experience possible,” said Greg Consiglio, Viggle President and COO. “By combining our entertainment marketing and rewards application with Telescope’s best-of-breed technologies, we will provide Viggle members with the latest iteration of real time entertainment experiences that they have come to expect.”

Viggle app members will see the immediate benefits from Telescope’s newly integrated products by checking in to their favorite television programs and playing Viggle LIVE. New users can go to Viggle.com to learn more and download the free app via Apple’s App Store or Google Play.

For more information, visit telescope.tv.

 

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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