MegaFon Selects Applicaster for World Cup 2014

written by: Richard Kastelein

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applicaster logoApplicaster, a cutting-edge provider of broadcast solutions for cross-screen TV experiences, was selected by MegaFon, one of Russia's leading mobile operators, to offer enhanced Sports viewing experiences on second screens for 2014 World Cup and additional sports tournaments. SMOTRI+ TV app, developed by Applicaster, was successfully launched earlier this year, with over 600,000 downloads for the Winter Olympic and Paralympic Games and an additional 150,000 active users for the Hockey World Cup. SMOTRI+ functionality has been expanded to support additional features and sports tournaments including the Football World Cup 2014. 

“MegaFon is keen on providing its users with the most engaging mobile experience, via offering fast access as well as interesting and exciting content,” says Andrey Kushnarev, Director of content and media at MegaLabs.

“Usage of SMOTRI+ to date was a huge success and we are committed to continue and provide our users with live and play by play engaging sports programming wherever they wish to watch it”. He concluded.

OJSC MegaFon is a leading Russian universal telecommunication service provider, operating in all segments of the telecommunications markets in Russia. The Company and its subsidiaries have licenses to operate in all of the Russian regions and in the Republics of Abkhazia, South Ossetia and Tajikistan. Through a variety of sponsorships and partnerships, MegaFon actively promotes the development of sport in Russia, and plans to broadcast a variety of international and local sports events via SMOTRI+.

The SMOTRI+ app was created and is serviced by Applicaster for MegaLabs, a wholly owned subsidiary of OJSC MegaFon. The app enables viewers to watch live broadcast of sports events, access exclusive content, and get an aggregated stream of the most exciting and memorable moments of each game in the various tournaments. SMOTRI+ also offers an EPG for browsing the tournaments schedule, placing reminders for select broadcasts, share experiences online on social networks and invite Facebook friends to watch the competitions together.

“Sports fans all over the world always seek the best way to watch sports events in real time, especially when a game takes place in a different time zone. With SMOTRI+, MegaFon offers that excitement of live experience, which is easily shared with friends online. It also gives viewers a chance to see what they have missed by aggregating the greatest moments of each game”, said Jonathan Laor, Applicaster’s CEO.

“Working with MegaLabs for introducing our technology to the Russian market is a great achievement, as Russia is one of the markets which exhibits strong growth in all media sectors, a trend that is expected to continue in the next years”. Laor added.  

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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