Visiware Drives World Cup 2nd Screen TV-Mobile Viewing

written by: Richard Kastelein

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visiwarelogoVisiware, a leading provider of 2nd screen solutions for interactive TV experiences, today announced that its Sync2TV platform is powering the companion mobile apps for 2nd screen experiences for World Cup 2014 with some of the leading global sports TV organizations, including Televisa (Mexico), L’Equipe (France), and a leading US sports network. Visiware’s Sync2TV will enable interactive engagement for all World Cup 2014 matches on iOS devices, Android devices, and on the web.

“The value of sports content for real-time engagement is tremendous, and we have worked with some of the world’s leading sports organizations to create what we believe is an altogether new interface for live sports participation,” said Laurant Weill, founder and executive chairman of Visiware.

“The L’Equipe audience is inherently passionate about World Cup matches, and the audience represented by Televisa overindexes heavily in mobile content consumption, and we have created an experience for both brands and fans that is dynamic and entertaining, as well as comprehensive in its curation of sports content. We believe that World Cup 2014 fans will find a new mobile home for 2nd screen engagement watching content that is powered by Visiware Sync2TV.”

Using Visiware’s Sync2TV technology, World Cup 2014 viewers can make live predictions, rate player actions, compare their sports knowledge with other fans, share opinions on topics (“was the yellow card deserved?”), as well as share photos, videos, follow live Twitter feeds, etc.

Visiware’s Sync2TV is the most deployed 2nd screen solution with a total of 2500 shows/games in 26 countries.


Visiware provides its Sync2TV platform as a white label 2nd screen solution for channels, producer, operators and advertisers, enabling its clients to rapidly deploy immersive interactive experiences to enrich their shows or spots through the web, iPhones, iPads, or Android smartphones and tablets. Visiware also recently launched its Sync2Ad platform for brands and advertisers to leverage a unique synchronized mobile ad-unit that plays in real-time with TV spots

The Visiware Sync2TV platform provides:

- A modular solution to fit any TV genre with adapted and rich experiences
- Immersive experiences for TV programs with synchronous media enrichment
- Gamification of the telecast with real-time interactions (quiz, polls, predictions, etc.)
- Innovative use case to leverage advertising on all screens
- A fully scalable platform hosted on the Amazon Cloud
- A B2B turnkey solution with complete toolkit to independently manage the platform.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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