zeebox relaunch to Beamly brings record traffic, monthly users triple

written by: Richard Kastelein

Share this Article

beamly2Social TV platform Beamly has seen its number of monthly active users triple since Q1 and the associated re-branding, accompanied by major increases in weekly visit frequency and user retention.

The free app was reborn under its new brand in April of this year – coupled with widening positioning that took it from its 2nd screen roots to become a full 24/7 content and social network for TV.

In line with the re-launch, which was accompanied by partnerships with 100+ TV and pop culture influencers:
  • Global monthly active Beamly users have tripled to 3M in June – and continue to grow at 30% compound per month, compared to Q1 levels
  •  Frequency of use has doubled from 2.7 to 5.4 visits per user per week
  • New user retention has increased from 23% to 43%
  • Average session lengths have grown to 28m per app user

Beamly co-founder and CEO Ernesto Schmitt said:

“We’re delighted with the growth we’re experiencing, and with the confirmation that Beamly’s freshly-defined proposition is resonating with consumers.”

“Now over 60% of Beamly’s user base is under 30. These super fans who love TV and pop culture have been engaging heavily with us - not just as a second screen app, but a 24/7 offering which mirrors TV viewers’ emotional engagement with their favorite shows and celebrities across the day” said Jason Forbes, Beamly US Managing Director.

With the Beamly, TV fans have a single 24/7 destination where they can:

  • follow the shows and stars they love to get personalized news and social feeds – updated live
  • find and follow other fans to connect with around shared passions
  • chat and share in TV Rooms – Beamly’s unique social spaces for television, hosted by TV influencers, celebrities and passionate superfans
  • discover what to watch with Beamly’s super-smart personalized guide
  • interact live with their favorite shows via custom playalong games, contextual votes and more, all synched live to what’s on screen

Beamly is available free from Google Play for Android, the App Store for iPhone and iPad, and on the web at http://beamly.com.

 

 

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

Other Sites

Social Media

News

About Us

TV Hackfest London 2013
TV Hackfest San Francisco 2014
M2M Hackfest 2013

Hackfest Twitter
TV App Market Facebook
TV App Market Linkedin
TV App Market Google+

Developer News
Enterprise Apps News

Digital Marketing News
Telecoms News
Cloud Computing News

This email address is being protected from spambots. You need JavaScript enabled to view it.
About us
Advertise
Write for TV App Market