Share this Article
Tel Aviv headquartered cross-media company Screenz, today announces the procurement of $5M in funding from Marker LLC to expand research and development and accelerate the growth of its technological capabilities.
As the TV landscape changes and evolves, Screenz is answering industry needs by creating new ways to foster genuine engagement with the viewer. Marker’s investment will facilitate further development of Screenz’s groundbreaking technologies, leveraging the media acumen of their in-house content creators (TV format developers, screenwriters) and core technology developers to co-create 360 interactive formats and digital assets for unprecedented entertainment solutions.
“Screenz is a leader in the emerging interactive television sector and is helping to navigate the future of the industry,” says Marker LLC Partner Rick Scanlon. “The company has already created real-time interactive experiences at large scale with globally renowned entertainment companies. Marker is thrilled to partner with Screenz and support its rapid growth.”
Eli Uzan, CEO of Screenz saID:
“The evolving media landscape creates a multitude of opportunities for Screenz to partner with broadcasters to make traditional TV and second screen experiences inseparable. We are delighted that Marker LLC, one of the leading VC’s in the U.S., is joining us to ensure that Screenz maintains its exciting path to change the way the world views and interacts with television.”
With Screenz’s inventive technology for Rising Star, a Keshet International production, ABC won the ratings battle on Sunday night among adults 18-49 by incorporating new tech and real-time app-based voting in the live reality talent show. The show also scored the highest rating for the network of a summer debut in two years. Sold into 26 territories, this format uses one of an extensive suite of products featured on Screenz’s Real Time Platform.
The cloud-based software solution that Screenz had developed supports over 100 million concurrent users per minute also enables viewers to interact with their favorite shows through a wide variety of second screen formats including: talent, trivia and quiz apps, and real-time prediction and social media extensions. Broadcasters and producers achieve live audience engagement while capturing viewer data, extending their brands outside the confines of TV, generating new advertising revenue opportunities and taking TV into the Big Data marketplace.
Screenz also recently joined forces with Google to extend the reach of its real-time technology.