TV 2 Norway deploys Monterosa’s LViS interaction platform to re-invent the talent format My Dance Crew

written by: Tom McDonnell

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Monterosa ProductionsMonterosa, the award-winning second screen specialist has again partnered with Norway’s leading commercial broadcaster TV2 to deliver real-time voting for its new live talent format My Dance Crew. The show is produced by Anti TV and premieres on Friday 9th January.

In a twist on the ‘traditional’ dance contest, My Dance Crew swaps high heels for trainers by featuring eight celebrities, including comedians, actors and even a politician. The celebrities join as one of eight professional street dance crews and must hone their skills over the course of the competition to stay in the game.

In addition to traditional SMS voting, the audience at home now uses a live Monterosa LViS-powered mobile web app to allocate their five votes over the course of the show, as they watch.

Tom McDonnell, CEO at Monterosa said:

“Mobile interaction is one way that progressive broadcasters like TV 2 are re-inventing entertainment for younger audiences and thereby retaining ad revenues. LViS is a tool that makes live interaction part of TV production workflow, and we’re thrilled to be part of such an energetic new format”.

Stian Totland, Head of Future Media at TV 2 added:

"Working with Monterosa has been a pleasure, and their level of service and support is second to none. The way LViS can be customized and tailored to our specific needs makes it a perfect fit."

This latest illustration of the unifying powers of LViS comes closely after Jon De Mol’s Talpa engaged Monterosa for its latest talent show for SBS in Holland. The Winner Takes All proved a hit with Dutch audiences who used the #1 LViS-powered app to judge performances live during the show. The new format saw 76,000 users download the app in episode 1, representing 31% of the audience, placing 500,000 votes.    

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