Social TV

iPowow Honored as Innovators at the 2014 Sports Social TV Awards

written by: Richard Kastelein
iPowow Honored as Innovators at the 2014 Sports Social TV Awards
iPowow, the driving force behind Participation TV, collected two prestigious titles at the 2nd annual Sports Social TV Awards. iPowow took home “Best White Label Sports Social TV Execution” and the “Best Branded Sports Social TV Award” for their work with Red Bull Rampage, Fox Sports and Yamaha. TV networks, producers, technology companies, ad agencies and brands were eligible to enter, and participants were judged by notable entertainment leaders and executives. iPowow is the most widely...

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Edelman Study Finds Consumers Want Entertainment ‘Selfie-Style’

written by: Richard Kastelein
Edelman Study Finds Consumers Want Entertainment ‘Selfie-Style’
Edelman has recently released the results from its eighth annual study on how and why people consume and share entertainment. The study’s findings for the U.S., UK and China highlight consumers’ expectations for unprecedented control over their entertainment experience.
“This year, we found that consumers want their entertainment ‘selfie-style’ – content centered on them, immediately gratifying, engaging and shareable across their social networks,” said Gail Becker, president,...

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Screenz joins forces with Google to revolutionise the TV viewing experience

written by: Richard Kastelein
Screenz joins forces with Google to revolutionise the TV viewing experience
Screenz today announced their collaboration with Google to host the Screenz Real Time Platform, a global, live, interactive infrastructure for television shows enabling broadcasters and format owners to transform programs into live events. The first show to use Screenz Real Time Platform is ‘Rising Star’– Keshet International’s hit TV show that first aired in Israel in September 2013, and will be launched in over 25 countries around the world including on ABC in the US on June 22nd. ‘Rising...

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Never.no Increases Ratings and Engagement with Social Ad Spot for USA Network

written by: Richard Kastelein
Never.no Increases Ratings and Engagement with Social Ad Spot for USA Network
Never.no teamed up with USA Network to create interactive social spots promoting the finale of detective comedy-drama series, Psych. According to their blog, USA asked Psych fans to submit their best crying Gus impressions via Instagram and Twitter using the hashtag #SadGus. never.no’s Social TV platform Story was used to collect the incoming Tweets and Instagrams and choose selected photos to be sent for onair playout. Winners’ photos and comments were featured in a 15sec spot that aired in...

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Youtube to Add News Mobile and Discovery Additions, and Crowdsourcing Integration.

written by: Richard Kastelein
Youtube to Add News Mobile and Discovery Additions, and Crowdsourcing Integration.
Michelle Clancy from RapidTVNews is reporting that Google has revealed planned changes for YouTube, including mobile and discovery additions, and crowdsourcing integration. For one, it will launch a separate mobile app that includes popular creator features. It will also introduce crowdsourced captions and subtitles in 60+ languages; and will add a Kickstarter-like crowdfunding capability so that fans can fund their favourite creators on YouTube directly from the site itself.

These features...

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Digitalsmiths Tech Kicks Off on Charter

written by: Richard Kastelein
Digitalsmiths Tech Kicks Off on Charter
Digitalsmiths, who specialise in personalized video search and recommendations and a subsidiary of TiVo have announced that Charter Communications began deployment of the Digitalsmiths Seamless Discovery platform to more than 5 million Charter TV and Internet customers. Charter Communications is leveraging the key features within Seamless Discovery including Digitalsmiths' Unified Data Service(TM) and Business Console and numerous video discovery applications spanning personalized search,...

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Monterosa launches world’s first store for real-time TV, social and out-of-home activation apps

written by: Richard Kastelein
Monterosa launches world’s first store for real-time TV, social and out-of-home activation apps
Monterosa, the award-winning company behind some of the world’s most successful live audience engagement apps, is launching a pioneering B2B store to provide ready-made real-time apps to global media owners and brands. LViS Store is an initiative aimed at producers and marketers who want to activate fans of entertainment, sport or fashion, in real time, via mobile, TV, out-of-home and in-stadium media, and across Facebook and Twitter. LViS Store’s turnkey apps include play-along gaming,...

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Havas Media and Seevibes Join Together in Creating the Social Rating Point (SRP), a New Indicator to Measure the Ability of a TV show to Generate Social Engagement.

written by: Richard Kastelein
Havas Media and Seevibes Join Together in Creating the Social Rating Point (SRP), a New Indicator to Measure the Ability of a TV show to Generate Social Engagement.
Canadian companies Havas Media and Seevibes announce they have devised the SRP — Social Rating Point, a new indicator to measure the ability of a TV show to generate social engagement. Havas Media wanted to understand this phenomenon better to innovate in its recommendations to clients. Havas Media has partnered with Seevibes — the leader in measuring the social TV audience — to quantify the social resonance of TV shows and compare it with the Mediamétrie assessment of the show’s...

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Study: Tumblr Tops Twitter's Social TV Activity

written by: Richard Kastelein
Study: Tumblr Tops Twitter's Social TV Activity
The Wrap reports on a new study from social analytics company Pulsar on Tumblr's social TV impact that has some surprising results. Commissioned by Tumblr. Pulsar found that the social TV activity of Tumblr, the blogging platform owned by Yahoo! outperformed Twitter: Like Twitter, TV-related conversations happen on Tumblr in real-time, but its engagement actually peaks (to the tune of a 31 percent increase) one hour after a show has aired, the study demonstrated.

The lifespan of chatter on...

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ITV Boosts Social TV Strategy: Signs Up For Twitter Amplify

written by: Richard Kastelein
ITV Boosts Social TV Strategy: Signs Up For Twitter Amplify
ITV has recently announced it has entered into a partnership with Twitter to implement Twitter Amplify across its content. The broadcaster is currently talking to brands to discuss how the sponsored content service can extend and enhance TV ad campaigns.

Advertisers will now have the opportunity to align media campaigns with ITV’s programme content via the social media platform. Brands will have the option to feature in pre and post-roll idents within video tweets, as well as drive further...

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Sky launches new Social TV strategy: #WatchOnSky on Twitter

written by: Richard Kastelein
Sky launches new Social TV strategy: #WatchOnSky on Twitter
Sky has started to trial #WatchOnSky, a brand new tool on Twitter that lets Sky customers watch or record TV shows, sporting events and movies by simply clicking icons contained within a Tweet.

Twitter users who see #WatchOnSky on Tweets from Sky can expand the Tweet and tap on an icon that directly links to Sky’s mobile TV service Sky Go to start watching the show. Alternatively they can tap the Sky+ ‘R’ to remotely set their Sky+HD box to record. The launch of #WatchOnSky marks the first time...

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Study: Half of Social Media Activity While Watching TV Relates To TV

written by: Richard Kastelein
Study: Half of Social Media Activity While Watching TV Relates To TV
One of every six times a viewer is watching primetime TV, that viewer also is using social media, according to a Council for Research Excellence (CRE) study. About half of social media activity while users are watching TV relates to the TV programming.

Social media appeared twice as effective for attracting viewers to new shows (6.8%) as returning shows (3.3%). Social media activity about new shows peaks around show premieres. Specials, indexing at 212, sci-fi, at 152, and sports, at 129,...

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