Social TV

ITV Boosts Social TV Strategy: Signs Up For Twitter Amplify

written by: Richard Kastelein
ITV Boosts Social TV Strategy: Signs Up For Twitter Amplify
ITV has recently announced it has entered into a partnership with Twitter to implement Twitter Amplify across its content. The broadcaster is currently talking to brands to discuss how the sponsored content service can extend and enhance TV ad campaigns.

Advertisers will now have the opportunity to align media campaigns with ITV’s programme content via the social media platform. Brands will have the option to feature in pre and post-roll idents within video tweets, as well as drive further...

Read more...

Sky launches new Social TV strategy: #WatchOnSky on Twitter

written by: Richard Kastelein
Sky launches new Social TV strategy: #WatchOnSky on Twitter
Sky has started to trial #WatchOnSky, a brand new tool on Twitter that lets Sky customers watch or record TV shows, sporting events and movies by simply clicking icons contained within a Tweet.

Twitter users who see #WatchOnSky on Tweets from Sky can expand the Tweet and tap on an icon that directly links to Sky’s mobile TV service Sky Go to start watching the show. Alternatively they can tap the Sky+ ‘R’ to remotely set their Sky+HD box to record. The launch of #WatchOnSky marks the first time...

Read more...

Study: Half of Social Media Activity While Watching TV Relates To TV

written by: Richard Kastelein
Study: Half of Social Media Activity While Watching TV Relates To TV
One of every six times a viewer is watching primetime TV, that viewer also is using social media, according to a Council for Research Excellence (CRE) study. About half of social media activity while users are watching TV relates to the TV programming.

Social media appeared twice as effective for attracting viewers to new shows (6.8%) as returning shows (3.3%). Social media activity about new shows peaks around show premieres. Specials, indexing at 212, sci-fi, at 152, and sports, at 129,...

Read more...

Telescope and Vizrt team up to create real-time audience visualization tool for "American Idol"

written by: Richard Kastelein
Telescope and Vizrt team up to create real-time audience visualization tool for "American Idol"
Telescope and Vizrt offer platform for real-time aggregate results and avatar graphics to be displayed live during in-broadcast and in-studio television production. “Now, more than ever, audiences want to be not only heard, but seen as well,” said Petter Ole Jakobsen, CTO of Vizrt. “By leveraging Telescope’s robust social engagement platform in combination with our real-time visualization technology, we’re able to provide fans with capabilities to become further involved with their favorite...

Read more...

Report: Making TV More Personal

written by: Richard Kastelein
Report: Making TV More Personal
Free report from our fellow publishers at Videonet! First came multichannel TV, then PVR and VOD, then multiscreen and catch-up TV. There are still several important steps ahead to true personalization of the TV experience, from recommendation and second screen synchronization to PVR everywhere, targeted ads and even tailored audio tracks. This report investigates them and their likely impact and includes input from ZON, Belgacom, Yomvi (Canal Plus), Orange, SNL Kagan MRG, Strategy...

Read more...

Social TV startup TELLYO receives funding GS Group

written by: Richard Kastelein
Social TV startup TELLYO receives funding GS Group
TELLYO - the Finnish social TV startup and developer of the “Share the Moment” service has received a €200k investment from the international holding GS Group supporting GS Venture Fund to allow Tellyo to accelerate their development and growth throughout TV industry.

Tellyo's Share the Moment service allows just-seen TV moments to be shared by viewers across the social media platforms. Using their second screen devices (smartphones or tablets) viewers can capture with a single click a...

Read more...

Social TV startup Mass Relevance merges with Spredfast

written by: Richard Kastelein
Social TV startup Mass Relevance merges with Spredfast
Spredfast, the leading provider of social relationship platforms for large brands and agencies, and Mass Relevance, the technology leader in enabling social marketing experiences for brands and media companies, announced today that they are merging. The new entity will offer marketers the only seamless solution to manage, monitor and integrate social content across any digital screen.

Now marketers can access every piece of social data submitted, in real-time. With this data, they uncover...

Read more...

Brightcove Introduces New Monetization Opportunities for Broadcasters through Enhanced Support for Twitter Amplify and Twitter Video Cards

written by: Richard Kastelein
Brightcove Introduces New Monetization Opportunities for Broadcasters through Enhanced Support for Twitter Amplify and Twitter Video Cards
Brightcove, a leading global provider of cloud services for video, has announced Brightcove Once, its cloud-based ad insertion and stream stitching service, now provides direct support for Twitter Amplify and Twitter’s new Video Card product. Through optimized support for Amplify and Video Cards, Once enables customers to easily monetize video across Twitter platforms without the need for a separate workflow. “Twitter Amplify is a tremendous product for broadcasters and other premium...

Read more...

Kantar Media Acquires Social TV Analytics Specialists The Data Republic

written by: Richard Kastelein
 Kantar Media Acquires Social TV Analytics Specialists The Data Republic
Kantar Media, a world leader in audience research today announced the acquisition of The Data Republic, a specialist social TV analytics agency. The acquisition will build on the company’s activities in audience measurement and insight in over 60 markets.

It follows the enhanced global partnership between Kantar and Twitter announced on Monday expanding the provision of Kantar Media’s social TV planning and analytics from its current base in the UK and Spain to include the Nordics, Russia as...

Read more...

Study: Social TV, 6th edition: Comprehensive Analysis of the Social TV Market

written by: Richard Kastelein
Study: Social TV, 6th edition: Comprehensive Analysis of the Social TV Market
Research & Markets have announced the addition of the "Social TV, 6th edition: Comprehensive Analysis of the Social TV Market" report to their offering.

In the run-up to Twitter's IPO, Twitter and Facebook are locked in an increasingly fierce battle over the commercial future of Social TV - how television viewers discuss and engage with TV programming and advertising via social networks.

This spontaneous viewer behaviour, enabled by the boom in social media, smartphones and tablets, is impacting...

Read more...

Twitter acquires French and UK Social TV startups Mesagraph and SecondSync in buying spree

written by: Richard Kastelein
Twitter acquires French and UK Social TV startups Mesagraph and SecondSync in buying spree
Twitter has acquired French Social TV service Mesagraph, the startup has recently announced. Financial terms of the deal were not disclosed.
We are really excited to announce that we’re joining Twitter! Over the past couple of years, Social TV in Europe has grown up very quickly.Mesagraph has been at the forefront of innovation and we had an amazing time developing a strong platform to provide advanced analytics that reflects how people engage with TV shows and brands to the TV ecosystem.But...

Read more...

Three in Five Twitter mobile users are on Twitter whilst watching TV

written by: Richard Kastelein
Three in Five Twitter mobile users are on Twitter whilst watching TV
In a recent blog, Twitter has noted that 80 per cent of all Twitter users in the UK access the service with their mobiles, and of this 80 per cent, three in five are on Twitter while they watch television. Mobile is written into the DNA of Twitter. That’s underscored by new research from Nielsen that reports 80% of UK users access Twitter via their mobile device.

For the vast majority of those users mobile sits at the heart of the Twitter experience. As many as 70% say mobile devices are...

Read more...

Other Sites

Social Media

News

About Us

TV Hackfest London 2013
TV Hackfest San Francisco 2014
M2M Hackfest 2013

Hackfest Twitter
TV App Market Facebook
TV App Market Linkedin
TV App Market Google+

Developer News
Enterprise Apps News

Digital Marketing News
Telecoms News
Cloud Computing News

This email address is being protected from spambots. You need JavaScript enabled to view it.
About us
Advertise
Write for TV App Market