“As advertiser interest and multi-screen activity grows, there will be an explosion of these type of engagements in the UK and we’re delighted to have Andrew on board to help broadcasters, production companies and brands maximize value from this exciting opportunity.”Building from recent successes with the delivery of cutting edge social campaigns for Channel 4 and Channel 5 over the past year, Telescope will now establish a permanent presence and offer their technology and full suite of engagement and social products to UK clients. Jackson will strengthen the company’s position across the European market by applying his extensive knowledge and experience working at the intersection of technology and television.
“Having experienced the immense impact of social interactivity around TV and growing importance to the broadcast ecosystem here in the US, we feel we are uniquely positioned to bring our capability and expertise to the UK market,” said Jason George, CEO of Telescope. “As advertiser interest and multi-screen activity grows, there will be an explosion of these type of engagements in the UK and we’re delighted to have Andrew on board to help broadcasters, production companies and brands maximize value from this exciting opportunity.”The addition of Jackson comes at a key juncture for the company, as it looks to expand upon its role as the television industry’s interaction agency of choice, having already proven its participation expertise over the last decade with storied franchises such as “American Idol,” “The Voice,” and “The Biggest Loser.” With an industry leading multichannel technology platform and through partnerships with companies like Twitter and Facebook, Telescope now powers consumer engagement solutions and companion play along mechanics for world’s largest media brands and marquee sports programming partners NASCAR and the National Basketball Association, among others.
“I’m proud to join the all-star team at Telescope and ready to dive head-first into our collective goals for the U.K. market,” said Andrew Jackson, VP, Business Development of Telescope UK. “I look forward to arming our new partners with the most powerful audience-engagement technology in the industry, and enabling them to more deeply connect with their viewers and consumers.”
As Lyndsey Schaefer wrote at 2nd Screen Society recently:
Telescope’s CONNECT platform and second-screen technology supports some of the largest and most demanding mass-volume televised campaigns like “American Idol,” “America’s Got Talent,” “X Factor” and “The Voice.” Their CONNECT platform integrates the most relevant channels of consumer interactivity (mobile, social and web), and allows clients to easily and cost-effectively create visually-rich interactive content experiences that amplify audience advocacy and participation, and are distributed & optimized across all digital devices, onscreen, and in-venue.
“Dynamic interactivity is happening through us. We’re a platform that can be used by clients as a self-service tool or for custom campaigns that we manage,” says Jason George, CEO, Telescope. “But developing and delivering a campaign is not where we see the most value, we offer our clients measurement and data analytics to help them best deliver ROI through engagement and better understand their target audience.”
Since 2001, leading media companies and brands like FOX, NBCU, CBS, AT&T, NBA, NHL and Sprite, among many others, have selected Telescope’s platform to power and maximize results on their largest and highest-profile consumer engagement campaigns
Telescope Inc. USA originally has it's roots in the UK. Originally founded by British entrepreneur Edward Boddington in 1998 it grew rapidly to become a world record breaker with its voting management platform for the “Pop Idol” TV series in 2002 on behalf of FremantleMedia and ITV. However, Harvest Media Group recently sold its US subsidiary Telescope Inc (www.telescope.tv) to the management team backed by Moorgate and HIG. Boddington's Harvest worked for ITV and Fremantle (The X Factor and Britain's Got Talent), BBC (Strictly Come dancing), Wall 2 Wall (The Voice), Sky/Princess (Got To Dance) and Channel 4 (Comedy Awards and Stand Up To Cancer fundraising).
Formerly a joint venture between Harvest Media Group and Bertelsmann, Harvest acquired control in 2006 .The company was sold to its management team in summer of 2012. Boddington is retained as a consultant to the company and continues to present the winning envelope love on stage at the American Idol finale every year.
In 2002, Telescope was responsible for creating the voting infrastructure for the world’s leading entertainment brand ‘American Idol’ on Fox and has managed all ten series to date. More recently, it launched the US’s largest mobile marketing campaign for McDonalds and also developed a range of new products which can be used by media companies to monetise interactions with consumers including mobile social networking and direct response advertising. Key clients include Fox, CBS, MTV, NBC, Univision and Fremantle.