Share this Article
“Tonight we are bringing TV advertising into the digital age – providing broadcasters with a simple way to drive and own digital engagement around their programming,” comments Will Neale, CEO at Grabyo. “The response we’ve had over the previous weeks and months has been hugely encouraging - from broadcasters, media agencies and brands. We’re particularly excited that Sky, Mindshare and TRESemmé are up for trying something new, pushing TV sponsorship into the digital era.”
Built by the team behind ShowCaster, whose live interactive TV platform is widely used by major broadcasters, Grabyo enables viewers to spontaneously share their favourite TV moments using their phone, tablet or PC. With one click, users can instantly clip the last 20 seconds of a show and then share it with hashtags and comments across Facebook and Twitter. Thanks to Grabyo’s integration with Twitter, second screen users can also view shared clips via Twitter cards as well as on Facebook.
The innovative service provides broadcasters with a powerful platform for driving social media engagement and growing both their linear and on-demand TV audiences. Furthermore, it enables them to take ownership of and monetise the online conversation around their shows. With its launch tonight on Sky Living’s Britain & Ireland’s Next Top Model, TRESemmé will be using Grabyo’s clip-based ad inventory to extend its sponsorship of the show into the online conversation around the show.
To encourage fans to engage with the new online activation, each time they share one of their favourite moments across social networks they will be entered into a competition to win exclusive TRESemmé prizes. Awareness of the competition will be generated via a Twitter hashtag on the sponsorship idents - #TRESchallenge, promotion across the brand’s social media and via an online ad campaign across social networks.
Grabyo lets you instantly share your favourite TV moments, as you watch, across Twitter and Facebook. The innovative TV clip sharing platform helps broadcasters to own and drive social media engagement as well as attract viewers to both live and on-demand programming. It is bringing advertising into the digital age – providing broadcasters with a platform for monetising social conversation around their shows while helping brands to extend engagement of TV advertising and sponsorship. Built around responsive HTML5, Grabyo's easy-to-use clip-sharing platform can be rapidly embedded in mobile apps, social networks and websites. For more information on Grabyo’s innovative clip-based ad platform please visit grabyo.com.