Grabyo Launches Real-Time Clip-Sharing On Sky Living’s Top Model

written by: Richard Kastelein

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grabyologoGrabyo, the innovative TV clip-sharing platform, will launch tonight with Sky Living’s Britain & Ireland’s Next Top Model – letting viewers share their favourite moments from the new series.  The innovative second screen platform is enabling Sky to drive and monetise online conversation around the show and letting TRESemmé extend its sponsorship of the TV show into digital media with the UK’s first ever real-time TV clip sharing campaign.

“Tonight we are bringing TV advertising into the digital age – providing broadcasters with a simple way to drive and own digital engagement around their programming,” comments Will Neale, CEO at Grabyo.  “The response we’ve had over the previous weeks and months has been hugely encouraging - from broadcasters, media agencies and brands.  We’re particularly excited that Sky, Mindshare and TRESemmé are up for trying something new, pushing TV sponsorship into the digital era.”

Built by the team behind ShowCaster, whose live interactive TV platform is widely used by major broadcasters, Grabyo enables viewers to spontaneously share their favourite TV moments using their phone, tablet or PC.  With one click, users can instantly clip the last 20 seconds of a show and then share it with hashtags and comments across Facebook and Twitter.  Thanks to Grabyo’s integration with Twitter, second screen users can also view shared clips via Twitter cards as well as on Facebook.

The innovative service provides broadcasters with a powerful platform for driving social media engagement and growing both their linear and on-demand TV audiences.  Furthermore, it enables them to take ownership of and monetise the online conversation around their shows. With its launch tonight on Sky Living’s Britain & Ireland’s Next Top Model, TRESemmé will be using Grabyo’s clip-based ad inventory to extend its sponsorship of the show into the online conversation around the show.

To encourage fans to engage with the new online activation, each time they share one of their favourite moments across social networks they will be entered into a competition to win exclusive TRESemmé prizes. Awareness of the competition will be generated via a Twitter hashtag on the sponsorship idents - #TRESchallenge, promotion across the brand’s social media and via an online ad campaign across social networks.

Grabyo lets you instantly share your favourite TV moments, as you watch, across Twitter and Facebook. The innovative TV clip sharing platform helps broadcasters to own and drive social media engagement as well as attract viewers to both live and on-demand programming. It is bringing advertising into the digital age – providing broadcasters with a platform for monetising social conversation around their shows while helping brands to extend engagement of TV advertising and sponsorship. Built around responsive HTML5, Grabyo's easy-to-use clip-sharing platform can be rapidly embedded in mobile apps, social networks and websites. For more information on Grabyo’s innovative clip-based ad platform please visit

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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