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Revolt TV, the upcoming cable network led by Sean Combs, has finalized a national carriage agreement with Time Warner Cable (TWC), it was announced today. Together with previously announced distribution, this will make Revolt one of the largest launches in cable TV history when it goes live this fall
"This is a landmark distribution deal that demonstrates Time Warner Cable's commitment to bringing a platform for music artists and fans to their subscribers," stated Revolt TV Founder and Chairman Sean Combs. "It positions Revolt to come out of the gate strong, and we look forward to igniting the passion of initial audiences across the U.S."
Revolt TV will be available to Time Warner Cable customers when it launches in the fall. This broad reach is especially significant for Revolt TV in gaining early traction in major urban markets across the United States. Envisioned as a maverick television channel with an emphasis on music programming, live content and a robust social media component, Revolt TV is scheduled to launch in Fall 2013.
According to the New York Post, Revolt TV is scheduled to be available in October.
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"We will not be doing a bunch of reality shows," says Combs, alluding to the current lack of music programming on MTV. "We'll be doing music-driven shows that will be exposing you to the discovery and curation of new talent. We'll also be doing in-depth interviews and shows that will go into social issues with different panels and debaters of the culture. We'll be doing our version of a Barbara Walters/Oprah interview, but with someone from this generation, and of this generation. We'll be going to where the pulse of music is happening, and we'll be covering it in the way ESPN will cover a sports story, with that level of urgency and seriousness."
Combs acknowledges that his personal affinity for music videos has colored his desire to turn Revolt into a hub for the art form; the 43-year-old says that he "can't imagine" his life without having watched the iconic "Thriller" or "Walk This Way" clips at a young age. And although current music videos are largely constructed with minuscule budgets and digested for free on computer screens, Combs remembers the thrilling feeling of watching the bombastic, money-burning videos of the mid-90s -- many of which were his own product -- and believes that music fans are still craving that visual limitlessness.
"We were shooting million-dollar videos with [directors] Spike Jonze and Mark Romanek, shooting videos like 'Victory' and using actors like Ben Stiller in 'Bad Boy For Life,' and being able to be creative on a hip-hop level and appeal to the masses," Combs recalls. "It gave me another outlet of expression as an entertainer, a key piece of the experience. Now, that key piece is missing. Now, you find a video and you may see it for the first time on your phone, and you may not see the details of it or feel the emotion of it. Every director wants to see their video on the big screen and framed in the right light."
Designed as a multimedia platform for a new generation of artists and innovators, Revolt TV is a real-time, socially connected television network launching in Fall 2013.
They say they will be the first music network to truly leverage the power of social media communication tools to fuel the live music dialog and influence music culture and content in real time for the video-centric generation.
Its programming focuses on live performances, music videos, news and interviews, as well as offering talk shows and original series, with a mission to equally reflect and impact popular and music culture. In February 2012, Comcast announced that Revolt would be one of four new minority-owned independent networks broadly distributed by the cable provider. Revolt TV is led by entrepreneur and media innovator Sean Combs, recognized as one of the most influential businessmen in the world by Time magazine and CNN, and MTV, Warner Bros. Records and Live Nation veteran Andy Schuon.