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Watchwith, the leading sync-to-broadcast content management platform and syndication network, today announced completion of $5 Million venture financing from Rogers Venture Partners with participation from early stage investors ARRIS (formerly Motorola Mobility), and Gracenote.
“Watchwith’s vision is to enable a world where every frame of television is rich in opportunity for the viewer,” said founder and CEO Zane Vella. “Our role is to turn the viewer’s attention, curiosity, and desire into action, and for that action to unlock new revenue for the programmer. The Watchwith team is excited by the limitless opportunity for multi-platform television engagement and monetization worldwide.”
The financing comes on the heels of significant customer wins including Fox Broadcasting and NBCUniversal, allowing Watchwith to further develop its broadcaster and advertiser tools, expand its customer base, and extend the reach of the Watchwith syndication network to cable, satellite, telco and connected TV partners.
Watchwith introduced its sync-to-broadcast content management and syndication platform in early 2012, and has since enabled high-profile mobile, web and tablet applications from leading networks including Bravo, NBC, and Syfy.
Watchwith’s “write once” syndication platform enables industry leaders such as Fox Broadcasting and USA Network to cost effectively extend the reach of their enhanced consumer experience to distribution partners including Shazam, Twitter, zeebox, ConnecTV, NextGuide and Viggle.
Watchwith’s platform-as-a-service provides broadcasters and TV networks with software tools, business logic, partner integrations and enterprise-grade API to quickly enhance their programs with social interactivity, related content, advertising and commerce.
“We invest in companies that are innovators in fast-growing markets, and Watchwith is a clear leader in consumer engagement around multi-screen television,” said Mike Lee, General Partner at Rogers Venture Partners. “Watchwith is solving significant problems for broadcasters and TV networks worldwide, and laying the foundations for significant new revenue streams from their programming.”