Share this Article
According to the Venturebeat, SMRTV Inc., the company that produces second screen TV service ConnecTV, has raised a $1.4 million in funding, according to a Security Exchange Commission document filed yesterday.
ConnecTV’s app lets TV viewers automatically check in to a particular TV show, movie, or commercial by listening to what they’re watching. The app, which uses Watchwith’s technology, syncs a user’s tablet or smartphone to provide an extra layer of content (actor’s bios, trivia, interesting facts, etc.) throughout the program. Users can also comment about what they’re watching with friends, or view a “SocialTV Timeline” stream that contains news, bios, polls, and celebrity tweets about a particular program. ConnecTV works for both live broadcasted TV content as well as content that’s been saved to a DVR.
The service also provides an ad syncing feature that will provide a secondary advertisement that pops up on mobile devices in conjunction with a commercial that’s playing. The ad sync feature also allows advertisers to run promotions and sales, which users can navigate to on their tablet or smartphone. For advertisers worried that their expensive TV commercial campaign isn’t making an impression, the ad syncing feature could be very appealing.