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AllFacebook.com is reporting that Facebook is launching a new content group to work with the film and television industries, and new products on the way will make non-friend and non-public data more available, which should help films and TV shows become even more social,
Manager of Strategic Partner Development Nick Grudin was at the Social TV Summit in Bel-Air, Calif., earlier this month revealed more.
Grudin’s content team will focus on creating social experiences that enhance TV shows and movies, like the social network’s integration with the MTV Movie Awards in April. Grudin said Facebook is a place where “real people talk about the things they care about with their real friends,” adding that studios should make use of those social conversations during their creative process.
Facebook’s new content group has no sales goals, which was a relief to one senior industry executive I spoke with. In the past, he met with sales-oriented Facebook teams to figure out entertainment partnerships, but this did not result in the true creative collaboration he hoped for with Facebook.
The newproducts Grudin hinted at will make it even easier for users to access non-friend data and for companies to gain insights into non-public data.
In general, non-friend data means posts from people users are not directly connected to, and non-public data means information about users that have not liked pages or that are part of brands’ Facebook ad programs.
Facebook is plannint to orienti toward shared interests, as well as friend content according to the report. With hashtags, users currently must click on them to see the non-friend feed, but Facebook may become more proactive about sharing content.
“Keep an eye out for trending topics,” Grudin said. Trending topics were mentioned whenhashtags launched on Facebook, and Grudin confirmed the feature. Trending topics would be a “natural progression,” he said, because Facebook’s goal is to create products to help people connect around the things they care most about.