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After cutting a deal with social TV genome mappers Bluefin Labs earlier this year, Twitter has now grabbed the next big player in Social TV analytics, Trendrr in a deal just announced this week as announced in a Trendrr blog post and confirmed in a tweet by Twitter.
Here's the full blog post:
Over the last five years we have led the way in working with real-time data and television, unlocking the power and value of engagement around TV and creating compelling media experiences around content.
That’s why we are excited to be joining Twitter’s world class team, enabling us to realize bigger opportunities that drive better experiences for users, media and marketers – across Twitter and around the globe.
Having sat at this intersection of TV and social media for years, we’ve analyzed data from lots of platforms. What makes Twitter uniquely compelling among these platforms is its connection to the live moment — people sharing what’s happening, when it’s happening, to the world. We think we can help amplify even stronger the power of that connection to the moment inside of Twitter.
Curatorr, our Twitter certified product, will work with media companies, marketers, and display ecosystem partners to create compelling user experiences – continuing to pursue our initial charter of focusing on the real-time aspects of TV and media.
We intend to honor existing partner contracts for Trendrr.TV but we do not plan to establish new ones going forward.
Our success has been a tireless team effort involving innovative people and amazing clients pushing us to excellence. Respect to everyone who helped us navigate this journey and provided guidance and support – we could not have gotten here without you – and to our friends in the fourth estate not just in reporting on an important trend but being publishing partners around something important, something exciting, something transformative taking place for us all.