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fanatix, the fast emerging social platform dedicated to sport, has seen an increase in its monthly active user base from 150k to 3m since the start of the year, with younger fans using the free app 10 times per day.
According to fanatix founder and CEO Will Muirhead, the service's compelling offering is appealing particularly to 13-24 year old males, a demographic which is notoriously challenging to engage. These fans view fanatix as the place to connect, discover and share sports content.
The service provides a personalised stream of sports content – news updates, tweets, video clips, live scores and statistics – and enables easy sharing of that content in Huddles (group chat for sports fans).
Will Muirhead said:
"The growth in active users on the fanatix platform indicates that enabling easy discovery and targeted sharing of sports content is appealing – especially in the live, second screen".
Advertisers are also benefitting from fanatix by delivering in-stream messages to our young, highly Launched in October 2011, the service has been leveraged by an array of leading sports teams and broadcasters to help them engage second screen audiences. fanatix was recently selected by Facebook as an emerging social sports platform to watch and Samsung have also signed an agreement to partner with fanatix in SE Asia.
Muirhead added: '
"We're now the leading social sports platform – by some distance. That's really exciting for everyone at the firm, especially as we head into a World Cup year."