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ConnecTV, the new social video network for TV fans, today announced the launch of its free mobile app that allows users to clip their favorite six-second moment, add an onscreen comment, and share with their friends across Twitter, Facebook, email and more, all while watching TV in real time.
ConnecTV launches today for iOS devices and will soon be available for Android.
Janko Roettgers from Gigaom:
The ConnecTV app lets you share those clips in a very Vine-like fashion, complete with infinite scroll and autoplay once a clip comes in focus. It’s basically like Vine, down to the length of the clip: ConnecTV’s videos are exactly six seconds long, which is no accident. Both Vine and ConnecTV have chosen this length to protect their users’ creations as fair use and not infringe on anyone’s copyright.
I could imagine that not every network agrees with this legal point of view, but ConnecTV’s CEO Ian Aaron told me during a recent interview that he actually wants to help the studios. “Our whole goal is getting people excited about live TV again,” he said. And if people share highlights of TV shows, either through ConnecTVs own app or via Twitter, email or Facebook, then it could get others to tune in.
To that effect, ConnecTV wants to viewers of a clip to tune into the show it came from, or schedule upcoming airings, right from within its video player. The company is also offering postroll ads that are synced to ads running on TV, and promises studios other kinds of promotional features if they chose to partner with the company.
ConnecTV is designed for all TV viewers whether they want to share their favorite six-second moment or just want to discover new shows from the engaging clips, comments and chats posted by others. The application is simple, controlled with just your thumb, and unlike other apps that post TV clips, ConnecTV does not require you to rewind your DVR, record using your smartphone's camera, or take you away from watching live TV.
Todd Spangler from Variety:
With the ability to clip and share short TV segments, the new ConnecTV app stands to function sort of like a user-generated version of Twitter Amplify, the social company’s program to let TV networks distribute ad-supported video tweets that promote live tune-in. But compared with Twitter’s initiative, the ConnecTV app is more powerful because it’s being produced by people who are fans of the shows, according to Aaron.
Consumers are already using Vine and other apps to share TV clips, according to Aaron. ConnecTV’s new app makes sharing TV moments easier for users — and monetizeable for content owners, he argued. The app tags clips with a network’s logo and includes related info such as program description and air date and time.
ConnecTV’s investors include 10 broadcast stations groups: Barrington Broadcasting, Belo, Cox Media Group, E.W. Scripps, Gannett Broadcasting, Hearst Television, Media General, Meredith, Post-Newsweek Stations and Raycom Media. The video-sharing features are rolling out nationally and for local TV programming in New York and San Francisco initially, followed by the top 50 U.S. markets.
ConnecTV's SocialTV Timeline and related clips are rich with companion content, including show information, tune-in schedules, associated top tweets and play-by-play sports stats. ConnecTV is also working with major Consumer Electronics (CE) manufacturers and Multi-channel Video Service Providers (MVSP) to program your DRV or tune live to the show from any clip with a single click.
"People are capturing and sharing millions of user generated TV clips online today, but not with the fun, quality, richness and tune-in power on ConnecTV," said ConnecTV CEO Ian Aaron. "ConnecTV has the potential to transform the way viewers engage in real-time with their favorite reality and talk shows, sporting events, breaking news, scripted dramas and comedies -- even advertising will be re-imagined. Instead of tweeting, texting or posting a comment to your friends about that amazing moment on TV, now you can share it with ConnecTV."
ConnecTV has been developing its social content and video platform for over three years. The team, led by senior executives from TV Guide and TiVo have designed ConnecTV to be fun for consumers and a marketing, program promotion, and tune-in platform for movie studios and TV networks. The company has filed patents related to validating the program being watched, syncing up related content and metadata to live TV and its TVAdSync Network™.