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Getglue Acquired by i.TV - More Social TV Market Consolidation

written by: Richard Kastelein

viggle2Ryan Lawler from Techcrunch is reporting on Getglue:

Provo, Utah-based video discovery startup i.TV has acquired GetGlue, we’ve learned, as consolidation in the market for second-screen or companion TV apps continues. The acquisition, which is expected to be announced soon, marks a bit of an inglorious exit for GetGlue, which had raised $24 million since being founded and had an earlier deal worth $70 million fall through earlier this year.

Getglue and Viggle had announced a merger in late 2012 and promptly canceled the agreement in early 2013. GetGlue walked away with $500,000 break-up check which had been a condition of the deal. Since then, Viggle has been heavily promoting its companion app challenge for creating apps based on the Viggle API and GetGlue continues to improve its offering by adding new badges including badges for the 2013 Oscars and updating its Android app. 

More from Techcrunch:

Since then, GetGlue has apparently continued shopping itself around. It’s also shuffled management while looking for a buyer — over the summer it brought on digital media veteran Evan Krauss as president. And sometime between then and now founder and CEO Alex Iskold stepped down. He still remains chairman of the company, but sources say he’s not involved in day-to-day operations

You probably know less about i.TV, a company which has also been around for about five years and was also founded with the hope of connecting mobile and tablet users with TV and streaming content they might find interesting.


After launching in 2008 to give video viewers with a mobile platform for finding and discovering interesting content, i.TV has been relatively quiet over the last several years. It had launched a few versions of an app that provided ways to browse and get more info about streaming video options, as well as a remote control to power navigating traditional TV offerings.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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