zeebox launches augmented TV

written by: Richard Kastelein

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zeeboxzeebox has just made available a major upgrade to its award-winning social TV app that adds a layer of rich content around all things TV-related.  

With zeebox, consumers now follow TV shows to receive personalised story feeds as they break, connect with communities in TV Rooms, and engage with shows as they air live on screen. In addition to being the leading app dedicated to social conversation and synchronized interactivity around live TV, zeebox is now an all-day destination for news, sharing, gossip and personal TV recommendations.  zeebox also launches its syndication programme, enabling any TV-related web destination to integrate zeebox’s TV Room communities and live show enhancements.
“We’ve been listening to our users, and we’ve learned that their conscious engagement with TV goes far beyond the time they sit in front of the screen. They plan their viewing ahead, are hungry for news about the stars, and discuss what they watched after the show.” said Ernesto Schmitt, CEO and co-founder, “With this release, fans can use zeebox as their round-the-clock TV world: helping them discover what to watch, giving them a great, interactive time when they’re watching, offering them all the stories and feeds when they’re not watching – and connecting them with a vibrant community who share their TV likes and loves. We call this ‘augmented TV’.”
The new zeebox opens with MyTV, a personalised content feed based on the shows a user follows, has watched, or set reminders for. MyTV then brings targeted recommendations, an individualised TV viewing schedule for the week and a feed of the latest stories and the best related social posts.  Furthermore, it’s now easier than ever to access favourite TV Rooms and join the conversation as it happens, and zeebox continues to lead the field in engaging audiences with synchronized show enhancements such as the play-alongs for Fast N Loud (Discovery), The Biggest Loser (NBC) or Masterchef Junior (Fox).

With the aim of bringing augmented TV to users whenever and wherever they may be, zeebox also announces the general availability of its syndicated TV Rooms and playalong experiences, which enable broadcasters, show producers and any TV-related websites to integrate the zeebox social conversation and synchronised interactivity around specific TV shows.  

“zeebox TV Rooms are increasingly becoming a primary hub for structured conversation around specific shows, and we decided to extend the reach of that community to any and all web destinations where TV fans congregate,”  said Max Bleyleben, COO and Head of Syndicated Products, “Our TV Rooms and widgets can be inserted into any website in a matter of minutes to extend the TV community or deliver lively interactive experiences synchronized with live broadcasts, such as prediction games, polls and quizzes.“

Syndicated zeebox components are fully integrated with the zeebox content network, benefiting from all its unique features:

  1. seamless connection to the zeebox community – see your friends, connect with fans across zeebox or any syndication site;
  2. interactive games published in synch with the show’s timecode; and
  3. simple point-click configuration via zeebox’s web-based publishing tools already used by many broadcasters.

“zeebox is the destination app for TV, but just like Facebook’s comments box and Twitter’s tweet button are syndicated across the web, so we are making augmented TV available wherever fans congregate”, said Max Bleyleben.

The new release of the zeebox app is initially available only for iPhone, iPad and iPad mini here (http://zeebox.com) , and will be available for Android smartphones, Android tablets and Amazon Kindle later in January.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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