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“We’ve been listening to our users, and we’ve learned that their conscious engagement with TV goes far beyond the time they sit in front of the screen. They plan their viewing ahead, are hungry for news about the stars, and discuss what they watched after the show.” said Ernesto Schmitt, CEO and co-founder, “With this release, fans can use zeebox as their round-the-clock TV world: helping them discover what to watch, giving them a great, interactive time when they’re watching, offering them all the stories and feeds when they’re not watching – and connecting them with a vibrant community who share their TV likes and loves. We call this ‘augmented TV’.”The new zeebox opens with MyTV, a personalised content feed based on the shows a user follows, has watched, or set reminders for. MyTV then brings targeted recommendations, an individualised TV viewing schedule for the week and a feed of the latest stories and the best related social posts. Furthermore, it’s now easier than ever to access favourite TV Rooms and join the conversation as it happens, and zeebox continues to lead the field in engaging audiences with synchronized show enhancements such as the play-alongs for Fast N Loud (Discovery), The Biggest Loser (NBC) or Masterchef Junior (Fox).
With the aim of bringing augmented TV to users whenever and wherever they may be, zeebox also announces the general availability of its syndicated TV Rooms and playalong experiences, which enable broadcasters, show producers and any TV-related websites to integrate the zeebox social conversation and synchronised interactivity around specific TV shows.
“zeebox TV Rooms are increasingly becoming a primary hub for structured conversation around specific shows, and we decided to extend the reach of that community to any and all web destinations where TV fans congregate,” said Max Bleyleben, COO and Head of Syndicated Products, “Our TV Rooms and widgets can be inserted into any website in a matter of minutes to extend the TV community or deliver lively interactive experiences synchronized with live broadcasts, such as prediction games, polls and quizzes.“
Syndicated zeebox components are fully integrated with the zeebox content network, benefiting from all its unique features:
“zeebox is the destination app for TV, but just like Facebook’s comments box and Twitter’s tweet button are syndicated across the web, so we are making augmented TV available wherever fans congregate”, said Max Bleyleben.
The new release of the zeebox app is initially available only for iPhone, iPad and iPad mini here (http://zeebox.com) , and will be available for Android smartphones, Android tablets and Amazon Kindle later in January.