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In a recent blog, Twitter has noted that 80 per cent of all Twitter users in the UK access the service with their mobiles, and of this 80 per cent, three in five are on Twitter while they watch television.
Mobile is written into the DNA of Twitter. That’s underscored by new research from Nielsen that reports 80% of UK users access Twitter via their mobile device.
For the vast majority of those users mobile sits at the heart of the Twitter experience. As many as 70% say mobile devices are the primary way that they access Twitter — and they use it when engaged in a range of activities, as our infographic below shows.
Not surprisingly, Nielsen found that among those mobile-first users, 80% of their Twitter activity is done from a range of locations throughout the day.
Nielsen’s latest data found that found that more than 50 per cent of mobile users visit websites of brands they follow and 30 per cent have gone on to buy a product.
Twitter has recently released a couple of case studies where advertisers have tried to use the trend to their advantage (read more about them and ).