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We are really excited to announce that we’re joining Twitter! Over the past couple of years, Social TV in Europe has grown up very quickly.Mesagraph has been at the forefront of innovation and we had an amazing time developing a strong platform to provide advanced analytics that reflects how people engage with TV shows and brands to the TV ecosystem.But Mesagraph is more than a team of amazing engineers!
We’ve had the privilege of working closely with talented and innovative teams in the world of media. Working with TV networks such as Canal+, France Télévisions, M6, TF1, as well as measurement companies like Médiamétrie and marketers like Microsoft and Mediabrands has been very fruitful.
We’ve learned a lot from our partners and really enjoyed being part of their most innovative projectsWe’re also really excited about what’s ahead of us.
Not only Twitter is the platform where the vast majority of public Social TV comments happens, it’s also an immense source of opportunities for advertisers to reach their audience creatively and efficiently.
We're delighted to announce today that we are joining Twitter.We are very proud of the business we have built up over the last three years.
Through our social analytics products, we’ve enabled clients in the broadcast and advertising industries to realise the value of conversations on Twitter about television.Twitter is the only place that hosts a real-time, public conversation about TV at scale.
By joining Twitter, we will be able to help take that experience, in concert with the rest of the TV ecosystem, to the next level —particularly in markets outside the United States. Our current UK product will continue to be available for an interim period.Techcrunch:
The partnership is also extending beyond TV content and to a new service that Twitter is calling “Data of Now” that will focus on real-time metadata around advertising, consumer insight, brand equity and media measurement.
Effectively, this will sit alongside the TV data to provide a “360-degree” picture of the television and advertising landscape. (And when you think about it, this makes a lot of sense since a lot of the response to TV ads can be delayed but also bolstered well after the initial point of delivery.)Zdnet:
The acquisitions are likely to be involved within the Twitter Amplify program, which offers advertizers the chance to use "social TV" in marketing. By acquiring the two companies, Twitter has boosted its portfolio offerings and will be able to offer better metrics and data over how the general public engage with broadcast content.