Study: Social TV, 6th edition: Comprehensive Analysis of the Social TV Market

written by: Richard Kastelein

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1coolpic2Research & Markets have announced the addition of the "Social TV, 6th edition: Comprehensive Analysis of the Social TV Market" report to their offering.

In the run-up to Twitter's IPO, Twitter and Facebook are locked in an increasingly fierce battle over the commercial future of Social TV - how television viewers discuss and engage with TV programming and advertising via social networks.

This spontaneous viewer behaviour, enabled by the boom in social media, smartphones and tablets, is impacting the global television-advertising ecosystem: ratings, tune-in, commercials, sponsorship, programming, formats and distribution.

The rival social networks are continuously launching multiple Social TV initiatives:
  • Creating innovative Social TV features for their users
  • Developing new business opportunities
  • Striking key international partnerships with multiple broadcasters, advertisers and distributors
Twitter's Amplify product, for instance, shows its users instant replays of exciting sports highlights embedded in a tweet, and gains Twitter and the broadcaster revenue from sponsor pre-roll ads.

Broadcaster partners include CBS, NBCUniversal, Viacom (US and international), ESPN and TF1, with sponsors such as AT&T, Coke Zero, Ford, General Electric and Unilever.

Facebook's Public Feed and Keyword Insights data tools enable broadcasters to engage Facebook users by displaying their real-time reactions and opinions within TV shows, which also gives the social network valuable on-air promotion.

Partners include ABC, BSkyB, CNN, Fox Sports and NBC, for Dancing with the Stars, sports and news programming.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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