Kantar Media Acquires Social TV Analytics Specialists The Data Republic

written by: Richard Kastelein

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kantarlogoKantar Media, a world leader in audience research today announced the acquisition of The Data Republic, a specialist social TV analytics agency. The acquisition will build on the company’s activities in audience measurement and insight in over 60 markets.

It follows the enhanced global partnership between Kantar and Twitter announced on Monday expanding the provision of Kantar Media’s social TV planning and analytics from its current base in the UK and Spain to include the Nordics, Russia as well as parts of Africa and south-east Asia.

Founded in 2011 in Barcelona, The Data Republic has developed a proprietary platform and suite of tools for monitoring and analysing real-time data across social media. Kantar Media’s clients will gain access to The Data Republic's proprietary services including "Tuitele", a tool which delivers curation and analysis of social media conversations around TV shows and commercials; delivering insights for media planning, audience research and commissioning. It closely follows the recent acquisition of Fisheye Analytics, a Singapore-based start-up providing social media listening. Both acquisitions continue Kantar Media’s commitment to strengthening capabilities in the converging paid, owned and earned media landscape.

Commenting on the acquisition Andy Brown, Global CEO of Kantar Media said:

“The level of social media buzz related to TV shows and commercials continues to grow. Whilst electronic TV measurement continues to be the recognised currency for TV viewing around the world, the need to better understand and amplify the social engagement around programming and advertising has never been greater.

“In joining Kantar Media, The Data Republic will complement our offer portfolio perfectly, bringing all the necessary tools and skills to enrich our social TV strategy and expertise to complement our existing ratings services, offering clients a truly holistic view of audience behaviour”

“We are excited to be joining Kantar Media and have long admired their global success and audience measurement expertise” said Carlos Sanchez, co-founder at The Data Republic. “We look forward to growing and enriching our combined audience research expertise even further for the benefit of the media industry.”

Kantar Media is part of Kantar, the data investment management division of WPP and one of the world's largest insight, information and consultancy groups.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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