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Brightcove, a leading global provider of cloud services for video, has announced Brightcove Once, its cloud-based ad insertion and stream stitching service, now provides direct support for Twitter Amplify and Twitter’s new Video Card product. Through optimized support for Amplify and Video Cards, Once enables customers to easily monetize video across Twitter platforms without the need for a separate workflow.
“Twitter Amplify is a tremendous product for broadcasters and other premium publishers seeking to tap the power of social TV for content promotion and monetization,” said Anil Jain, senior vice president and general manager, media, at Brightcove.
“Amplify and Video Cards are clear examples of Twitter’s ability to enhance and extend publishers’ multi-platform initiatives. Through a combined approach using Brightcove Once with Twitter Amplify or Twitter Video Cards, publishers can take advantage of the vast potential of Twitter as a platform while also simplifying their workflow and maintaining control over delivery and monetization.”
The Twitter Amplify program allows premium publishers to drive revenue from their video clips through sponsorships and also to boost audience figures for live broadcasts. Twitter’s Video Card product is the evolution of Twitter’s original Player Card that facilitates playable video in users’ Twitter feeds across devices.
Media companies participating in the Twitter Amplify program and/or using Twitter’s Video Card product can rely upon their existing advertising settings in Once, which will provide the Twitter player with ad information contained in the IAB Video Multiple Ad Playlist (VMAP) specification.
Once enables publishers to benefit from server-side ad insertion for a better playback experience without needing to construct another workflow to monetize social promotions. Concurrently, customers are able to work with the client-side analytics necessary for monetizing video across Twitter while also taking advantage of Once’s existing, rich advertising measurement and audience analytics platform.
Customers can also enjoy a comprehensive view of content performance through Once’s integrations with third-party platforms such as comScore and Omniture.
With a single URL, Once ensures that viewers accessing video and advertising content via Twitter Amplify or through Twitter’s Video Card product can enjoy the same end-user experience across every type of device. In concert, Once and Twitter Amplify or Once and Twitter’s Video Card product offer publishers a unique opportunity to serve viewers short-form video with relevant, personalized dynamic ad insertion enhancing the sponsored experience.