Brightcove Introduces New Monetization Opportunities for Broadcasters through Enhanced Support for Twitter Amplify and Twitter Video Cards

written by: Richard Kastelein

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brightcovelogoBrightcove, a leading global provider of cloud services for video, has announced Brightcove Once, its cloud-based ad insertion and stream stitching service, now provides direct support for Twitter Amplify and Twitter’s new Video Card product. Through optimized support for Amplify and Video Cards, Once enables customers to easily monetize video across Twitter platforms without the need for a separate workflow.

“Twitter Amplify is a tremendous product for broadcasters and other premium publishers seeking to tap the power of social TV for content promotion and monetization,” said Anil Jain, senior vice president and general manager, media, at Brightcove.

“Amplify and Video Cards are clear examples of Twitter’s ability to enhance and extend publishers’ multi-platform initiatives. Through a combined approach using Brightcove Once with Twitter Amplify or Twitter Video Cards, publishers can take advantage of the vast potential of Twitter as a platform while also simplifying their workflow and maintaining control over delivery and monetization.”

The Twitter Amplify program allows premium publishers to drive revenue from their video clips through sponsorships and also to boost audience figures for live broadcasts. Twitter’s Video Card product is the evolution of Twitter’s original Player Card that facilitates playable video in users’ Twitter feeds across devices.

Media companies participating in the Twitter Amplify program and/or using Twitter’s Video Card product can rely upon their existing advertising settings in Once, which will provide the Twitter player with ad information contained in the IAB Video Multiple Ad Playlist (VMAP) specification.

Once enables publishers to benefit from server-side ad insertion for a better playback experience without needing to construct another workflow to monetize social promotions. Concurrently, customers are able to work with the client-side analytics necessary for monetizing video across Twitter while also taking advantage of Once’s existing, rich advertising measurement and audience analytics platform.

Customers can also enjoy a comprehensive view of content performance through Once’s integrations with third-party platforms such as comScore and Omniture.

With a single URL, Once ensures that viewers accessing video and advertising content via Twitter Amplify or through Twitter’s Video Card product can enjoy the same end-user experience across every type of device. In concert, Once and Twitter Amplify or Once and Twitter’s Video Card product offer publishers a unique opportunity to serve viewers short-form video with relevant, personalized dynamic ad insertion enhancing the sponsored experience.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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