Social TV startup TELLYO receives funding GS Group

written by: Richard Kastelein

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tellyologoTELLYO - the Finnish social TV startup and developer of the “Share the Moment” service has received a €200k investment from the international holding GS Group supporting GS Venture Fund to allow Tellyo to accelerate their development and growth throughout TV industry. 

Tellyo's Share the Moment service allows just-seen TV moments to be shared by viewers across the social media platforms. Using their second screen devices (smartphones or tablets) viewers can capture with a single click a short video clip of moments seen on TV and instantly share them with friends on Facebook and Twitter. Shared TV Moments amplify audience engagement and provides an additional revenue stream for broadcasters. 

Kimmo Koivisto, CEO and Co-Founder of Tellyo, commented:

"It has been quite a journey for our company to understand the interest and needs of TV viewers and translate that into a service which can be offered across the TV industry. With this investment and GS Group`s support and expertise we can now accelerate our mission in creating the easiest way to share TV Moments as well as drive and monetize social engagement around TV." 

Share the Moment has already been used by nine top TV shows such as Big Brother and MasterChef in three countries. The shared moments from Finnish MTV’s show “Comedy Combat” recently reached almost two million Facebook users and generated over 100,000 likes, showing a growing demand for such service. 

Sergei Filimonov, Head of GS Venture within GS Group, commented:

"We have been impressed by the early impact the Tellyo team have made with their Share the Moment service and we are excited to support this service to truly open the door and enable new monetization opportunities between TV and Social media industry. It is a service which we believe could become very successful and we look forward to seeing the service being adopted by many more operators wishing to boost their advertising revenues. We are not only investing to accelerate the company's growth, but we expect our globally expanding network of operators to further adopt Tellyo's services.” 

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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