Report: Making TV More Personal

written by: Richard Kastelein

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videonetlogoFree report from our fellow publishers at Videonet!

First came multichannel TV, then PVR and VOD, then multiscreen and catch-up TV. There are still several important steps ahead to true personalization of the TV experience, from recommendation and second screen synchronization to PVR everywhere, targeted ads and even tailored audio tracks. This report investigates them and their likely impact and includes input from ZON, Belgacom, Yomvi (Canal Plus), Orange, SNL Kagan MRG, Strategy Analytics, Envivio, Dolby, Civolution, ActiveVideo, Broadpeak and BlackArrow, among others.

Content includes:

 • Content discovery and synchronization

With access to rich data about their subscribers and what they do, operators  can improve recommendation, encourage social TV and exploit second screen  synchronization.

• Recordings get more personal

One of the next big steps in multiscreen TV is giving people access to their  personal recordings on every screen. This is the moment for nPVR to finally make its entrance.

• Evolving the User Experience

As service providers go beyond household level and address individuals, the role of log-ins or context will become important. There is a place for social TV and big data.

• The role of audio in personalization

Audio has a huge impact on how much we enjoy video services. Now it can help  to personalize them. ‘Allegiance’ based audio choices are one possibility.

• Making advertising more targeted

Addressable advertising is in its infancy but has a bright future, helping to fund  the growth of on-demand and multiscreen viewing

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About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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