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Free report from our fellow publishers at Videonet!
First came multichannel TV, then PVR and VOD, then multiscreen and catch-up TV. There are still several important steps ahead to true personalization of the TV experience, from recommendation and second screen synchronization to PVR everywhere, targeted ads and even tailored audio tracks. This report investigates them and their likely impact and includes input from ZON, Belgacom, Yomvi (Canal Plus), Orange, SNL Kagan MRG, Strategy Analytics, Envivio, Dolby, Civolution, ActiveVideo, Broadpeak and BlackArrow, among others.
• Content discovery and synchronization
With access to rich data about their subscribers and what they do, operators can improve recommendation, encourage social TV and exploit second screen synchronization.
• Recordings get more personal
One of the next big steps in multiscreen TV is giving people access to their personal recordings on every screen. This is the moment for nPVR to finally make its entrance.
• Evolving the User Experience
As service providers go beyond household level and address individuals, the role of log-ins or context will become important. There is a place for social TV and big data.
• The role of audio in personalization
Audio has a huge impact on how much we enjoy video services. Now it can help to personalize them. ‘Allegiance’ based audio choices are one possibility.
• Making advertising more targeted
Addressable advertising is in its infancy but has a bright future, helping to fund the growth of on-demand and multiscreen viewing
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