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iPowow, the driving force behind Participation TV, collected two prestigious titles at the 2nd annual Sports Social TV Awards. iPowow took home “Best White Label Sports Social TV Execution” and the “Best Branded Sports Social TV Award” for their work with Red Bull Rampage, Fox Sports and Yamaha. TV networks, producers, technology companies, ad agencies and brands were eligible to enter, and participants were judged by notable entertainment leaders and executives.
iPowow is the most widely adopted Participation TV solution for networks including ESPN, Fox Sports, Turner Sports, Golf Channel and Comcast SportsNet to engage their viewers in the story of the TV show in real-time.
“Receiving these awards is saying a big ‘thank you’ to all of our iPowow engineers and producers who are creating slices of magical Participation TV for these shows every day”, said Gavin Douglas, iPowow CCO. “iPowow is powering thousands of hours of Participation TV around the world and enables TV Producers and Brands to connect, second by second, directly with the viewers. We are proud of the great TV partners that we work with and we’re delighted by this recognition from industry leaders and our peers”.
For the second year running, iPowow won the “Best Branded Sports Social TV Award”, this time for their partnership with Fox Sports on the 2013 AMA Supercross racing series, sponsored by Yamaha. Branded as the Yamaha Poll question, every week a question was introduced by a 30-second Yamaha branded segment, as well as a Yamaha brand image featured on the interactive graphic. The brand was also featured on the voting interface.
"We are very happy to win a Social TV Award in sports for our Yamaha promotion in Supercross.” Said Kevin Annison,VP Digital Media – NASCAR/Motorsports. “We used iPowow to help expand our multi-platform offering that crosses all of our Fox Sports brand extensions: television, web, mobile and social media. Our Connect Live vote in Supercross let us to expand on and truly integrate our participation TV initiatives beyond just tweets & social posts put to air. Our fans and sponsors were engaged and responded to the product which was really cool."
Participants spent an average of two minutes on the vote page each week, while all audience members were presented with the brand on the TV screen for three to five minutes. iPowow’s live voting meshed nicely with Yamaha’s slogan, “Revs your Heart” as it “revved” the hearts and emotions of the fans who cast over 200,000 votes during the season.
"It is very exciting for our Supercross on FOX team to be selected to win this great award! For several years now, social media has been a big part of our shows and we pride ourselves in being able to include our great fans by sharing their photos, questions, comments and opinions with our broadcast team”. Said Pete Richards Coordinating Producer, FOX Sports 1 “Adding the iPowow Connect Live vote component into the telecast pushed our social interactivity even further allowing our audience to participate in real-time with the broadcast via a fan friendly & producer friendly manner.”
iPowow was awarded “Best White Label Sports Social TV Execution or Solution” for their partnership with ‘Red Bull Rampage’. Red Bull Media House used iPowow’s Participation TV platform to engage over 180,000 viewers in over 150 countries, voting simultaneously. Red Bull Media House saw over 2.8 million votes cast during the live event and iPowow generated a record-breaking level of engagement of 37% of the viewers.
By allowing fans to answer emotionally-driven questions, as well as act as at-home judges using a second screen device, fans could weigh-in and vote in real time as the event unfolded. During the “People’s Choice” vote, viewers and event judges agreed on eight of the top ten riders, demonstrating how seriously fans took their role in the program.
iPowow’s platform also proved to be the saving grace during an unplanned wind delay, engaging fans with questions for over two hours with no major viewer drop off. Receiving recognition for its work in Red Bull Rampage only further solidifies how engaging and effective iPowow’s Participation TV platform is in captivating viewers during live, high-intensity events and unsuspecting halts in action.