Beamly promotes US MD Jason Forbes to global CEO - Anthony Rose to head new B2B unit

written by: Richard Kastelein

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beamly2Beamly, the award-winning social & content network for TV, today announced the promotion of Jason Forbes to the role of global CEO. Forbes was previously managing director of the company's successful US business. At the same time, Beamly's co-founder Anthony Rose becomes President of a separate B2B unit, dedicated to serving industry partners.  Beamly's current CEO and co-founder, Ernesto Schmitt, steps up to non-executive President of the group and board member.

"We are on a solid trajectory: July saw Beamly hit a run rate of over 4M monthly active users, up 51% on June - which in turn was up 53% on May. Overall our monthly active users have grown 350% since our April relaunch, and on current pace, we're setting our sights on 10M MAUs for 2015. It's a privilege to be asked to lead the team at such an exciting time," said Forbes.

The change happens at a time of record growth for the company, which has seen its active user number quadruple since relaunching under the Beamly brand in April this year.

Said Schmitt:

"Jason has done a terrific job leading our business in the US, and I'm pleased to hand him responsibility for the global company at this juncture. In my role as non-exec President I will work actively with the team on achieving our ambitious growth targets, as well as continue to engage with the industry and our partners."

The change capitalizes on Beamly's successful growth as a consumer product. In that context, Simon Miller, who in his role as Chief Product Officer has been responsible for driving the company's consumer-led development approach, also takes on the additional responsibility of UK Managing Director.

"A lot of hard work has gone into building the winning proposition that Beamly now offers consumers. Our focus is about continuing the momentum in adoption, and on reaping the substantial opportunity for monetization through native synchronized TV/mobile advertising that our platform provides," said Miller.

As part of the change, co-founder and board member Anthony Rose also becomes President of a newly-created business dedicated to responding to the many inbound requests from device makers, providers and publishers for integrating Beamly's technology. 

"Beamly leads the world in the cross-over between the television, mobile devices and content. This opens up entirely new forms of interaction between the three, and it is little surprise that a stream of companies are knocking on our door, looking for ways to partner. It made sense to create a separate business unit dedicated to this task," stated Rose. 

With Beamly, TV fans have a single 24/7 destination where they can:

  • follow the shows and stars they love to get personalized news and social feeds – updated live
  • find and follow other fans to connect with around shared passions
  • chat and share in TV Rooms – Beamly's unique social spaces for television, hosted by TV influencers, celebrities and passionate superfans
  • discover what to watch with Beamly's super-smart personalized guide
  • interact live with their favorite shows via custom playalong games, contextual votes and more, all synched live to what's on screen
Beamly is available free from Google Play for Android, the App Store for iPhone and iPad, and on the web at http://beamly.com

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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