According to In-Stat, "in 2007, the Asia/Pacific region accounted for more than 81% of the total worldwide virtual goods revenue. In 2010, North and South America regions accounted for nearly 20% of the revenue, with Europe, Middle East, and Africa (EMEA) accounting for 10%. The remaining 70% of worldwide virtual goods revenue remains in the Asia/Pacific region."
Vahid Dejwakh, Industry Analyst at In-Stat, said:
“The lucrative Asia/Pacific region is led by the big four Asian giants: Nexon, Tencent, NHN Corp, and Shanda Interactive. The Asia/Pacific region will continue to maintain the majority of the virtual goods market, though this will gradually decrease to about 61% by 2014 with the most growth occurring in the 2D World category as more of Asia/Pacific’s population (currently above 3.5 billion) acquire smartphones and gaming apps.”
Additional research findings include:
- The top 10 virtual goods companies earn 73% of current worldwide revenues.
- Online gaming and social networking will drive virtual goods revenue over $7 Billion in 2010.
- The emergence of social and casual games on social networking sites and mobile phones has created a 2D virtual goods market that exceeds $2 billion.
- In-Stat forecasts total virtual goods revenues will more than double by 2014.
- Virtual goods revenue in 3D worlds will more than double between 2010 and 2014.