Transmedia

Review: Transmedia 2.0 – How to Create an Entertainment Brand using a Transmedial Approach to Storytelling

written by: Simon Staffans
Review: Transmedia 2.0 – How to Create an Entertainment Brand using a Transmedial Approach to Storytelling
Nuno Bernardo has just released his second book on how to produce transmedia. Titled ”Transmedia 2.0 – How to Create an Entertainment Brand using a Transmedial Approach to Storytelling”, it’s an in-depth look at why transmedia storytelling methods can give creators and producers a decisive edge when it comes to standing out among the crowd and the chatter of today’s media world.

I’ve always been a fan of Nuno’s way of approaching transmedia and production. I believe strongly in...

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EMMY Nominated Writer-Producer and Transmedia Expert Nuno Bernardo Releases Free eBook

written by: Richard Kastelein
EMMY Nominated Writer-Producer and Transmedia Expert Nuno Bernardo Releases Free eBook
To help producers to create winning pitching materials and funding proposals, Transmedia Expert Nuno Bernardo prepared a simple guide that will help producers on this complex task. Based on his own experience, producers will be able to get a list of DO's and DON'Ts and discover several tricks that will increase the chances of getting their Transmedia projects funded. This eBook is available for free and can be downloaded here. To become a part of this new digital transmedia revolution, Film...

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Whitepaper: The Role of Branded Content in an Evolving Transmedia World from the London School of Marketing

written by: Richard Kastelein
Whitepaper: The Role of Branded Content in an Evolving Transmedia World from the London School of Marketing
London School of Marketing (LSM), a leading institution offering accredited marketing and business qualifications in the heart of London, has released its latest whitepaper titled The Role of Branded Content in an Evolving Transmedia World. “Transmedia was a term made popular by author and scholar Henry Jenkins in 2006. Today, it describes a trend that is quickly transforming the way marketers produce and distribute branded content," stated its author, Marcie MacLellan. “The focus now is on...

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Ionoco Helps Launch Ejector Seat - New ITV game-show powered by ionoco technology

written by: Richard Kastelein
Ionoco Helps Launch Ejector Seat -  New ITV game-show powered by ionoco technology
IONOCO’s stage-control system is at the heart of ITV’s innovative new daytime quiz show Ejector Seat (30 x 60 mins), which debuts next week on the UK commercial broadcaster.

The Remarkable Television format, fronted by Andi Peters, challenges six contestants to answer general-knowledge questions or be ejected — in the most literal sense — from the show. The players sit on imposing ‘ejector seats’ mounted on a 15-metre track.If contestants can answer questions correctly they stay sitting...

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Xbox Entertainment Studios and Channel 4 partner on Humans

written by: Richard Kastelein
 Xbox Entertainment Studios and Channel 4  partner on Humans
Microsoft’s Xbox Entertainment Studios and Channel 4 have announced an innovative co-production deal for bold new drama series Humans, based on the hit Swedish sci-fi drama Real Humans. Produced by award-winning Kudos (Emmy Award-winning The Hour, Utopia, Broadchurch, The Tunnel) the new 8 x 60 series will share a 2015 premiere broadcast window on both Channel 4 in the UK and the Xbox platform in North America.

Written by British writing partnership Sam Vincent and Jonathan Brackley (Spooks,...

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never.no to Launch STORY at NAB 2014 in Las Vegas

written by: Richard Kastelein
never.no to Launch STORY at NAB 2014 in Las Vegas
never.no, a leader in Social TV solutions, will debut their brand new Social TV platform, Story, during NAB 2014. Other highlights include new formats with their ‘Sync’ technology for creating interactive ad campaigns, a touchscreen social desk featuring geolocation data, Facebook Keyword Insights tools and new video integrations with Instagram and Vine.

The never.no booth has tripled in size this year with increased demo capabilities for helping visitors achieve their social and interactive...

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Feuten: Retrospect and Case Study - Record Breaking Dutch Transmedia Campaign

written by: Richard Kastelein
Feuten: Retrospect and Case Study -  Record Breaking Dutch Transmedia Campaign
Spektor and Elastique proudly present the Freshers Transmedia Project, the Netherlands' largest, most immersive transmedia campaign ever executed. The project is nominated for a Dutch TV-Beeld for best Second Screen Concept.

In August 2013, the launch of the newest season of Freshers was accompanied by an intricate transmedia project about the series' fraternity. The fictional fraternity H.S.C. Mercurius became a participatory entity with the release of a mobile app, social media pages, an...

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Enswers' Automatic Content Recognition Technology Powers World's First Interactive and Transmedia Feature Film

written by: Richard Kastelein
Enswers' Automatic Content Recognition Technology Powers World's First Interactive and Transmedia Feature Film
Enswers - the leading provider of automatic content recognition (ACR) technology, has teamed up with Silencio Rodamos Productions to produce the world's first simultaneously interactive and transmedia feature film Panzer Chocolate.

A Nazi-themed horror movie starring Geraldine Chaplin, daughter of the legendary Charlie Chaplin, Panzer Chocolate is a pioneer project that joins the film and audience like never before. Designed as a cross-media narrative from the beginning, Panzer Chocolate...

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NeuroSky, company behind brain-powered TV brings its smart sensors to new verticals

written by: Richard Kastelein
NeuroSky, company behind brain-powered TV brings its smart sensors to new verticals
Venturebeat is reporting that a San Jose-based company called NeuroSky is building sensors to detect your brain activity, so you can control things with your thoughts The applications for this kind of technology are endless — and are best known in the gaming community – but the company raised an undisclosed sum today to push into the health and fitness market.
The funding comes from Softbank, a Japanese corporation, in a round that chief executive Stanley Yang describes as “strategic.”...

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Branded Entertainment, New Opportunities for Content Producers in Canada

written by: Richard Kastelein
Branded Entertainment, New Opportunities for Content Producers in Canada
Branded Entertainment is a lucrative $44 billion a year industry south of the border. But a new study, released today by the Canadian Media Production Association (CMPA) at the Merging Media conference in Vancouver, suggests the production landscape is also ripe here for Canadian content creators to forge greater collaborations and take better advantage of evolving financing models.
“Branded Entertainment: A New Production Financing Paradigm” is a three-part study prepared by Duopoly’s...

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UK Technology Strategy Board Creative Industries KTN to Pump £25 million into Creative Media over Startups

written by: Richard Kastelein
UK Technology Strategy Board Creative Industries KTN to Pump £25 million into Creative Media over Startups
The UK Technology Strategy Board's Creative Industries Strategy launched in September 2103 sets out an ambitious plan to support innovation and growth in the UK's creative media sectors. In a groundbreaking new programme of work, in excess of £25m of investment will be pumped into the UK's creative media over the next two years.

Opening for applications on 23 September 2013, the first of the funding competitions will be the Cross-Platform Production in Digital Media. Announced by the Chancellor...

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Dutch TV Series Freshers (Feuten) Kicks Off With Massive Transmedia Campaign

written by: Richard Kastelein
Dutch TV Series Freshers (Feuten) Kicks Off With Massive Transmedia Campaign
The third season of Dutch Public Broadcasting / BNN television series FRESHERS (Dutch: Feuten) has just kicked off in the Netherlands. With a transmedia twist. Accompanying the series is a transmedia campaign designed by Spektor and Elastique which has, with blazing speed, topped the charts in the Dutch application stores. The main part of the transmedia campaign is a smartphone app that has hit over 20,000 downloads and 15,000 hazed and active members posting more than 50,000 messages which...

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