Published on Wednesday, 26 March 2014 17:28
never.no, a leader in Social TV solutions, will debut their brand new Social TV platform, Story, during NAB 2014. Other highlights include new formats with their ‘Sync’ technology for creating interactive ad campaigns, a touchscreen social desk featuring geolocation data, Facebook Keyword Insights tools and new video integrations with Instagram and Vine.
The never.no booth has tripled in size this year with increased demo capabilities for helping visitors achieve their social and interactive television goals. Visit never.no at booth SL8027.
STORY – GATHER THEIR STORIES. PRODUCE YOURS.
never.no is excited to unveil it’s brand new Social TV platform, Story. Story is designed for day-to-day news and sports producers tasked with creating the social segments for today’s events. Story’s easy-to-use visual interface allows content producers to intuitively source, manage and publish social content on air. Story is built by people who have spent their lives in broadcast, is road tested and is ready to plug right away into the world’s leading broadcast graphics systems.
SYNC – SOCIAL TV ADVERTISING
never.no will display groundbreaking new social spot formats with Sync, a toolkit for syncing ad content across multiple screens and creating interactive and dynamic advertising campaigns. Visitors will receive a hands-on demo experience that will see their submitted Instagram photo or video appear live in an ad spot. In addition never.no will display Sync’s ability to synchronize ad content between the first and second screens, opening the door for creative new ways to monetize Social TV.
SOCIAL DESK – TOUCHSCREEN AND GEOLOCATION DATA
For the first time at NAB never.no will display interactive touchscreen demos via a social desk. never.no will demo their enhanced USA-wide heatmap scene that features geolocation data, Instagram photos, Facebook and Twitter content and an interactive wordcloud. In addition never.no will be unveiling their new interface for utilizing data from Facebook’s Keyword Insights. Visitors will be able to control the Social Desk experience by interacting directly with the touchscreens.
INSTAGRAM VIDEO AND VINE INTEGRATION
never.no’s Social TV platform provides broadcasters with the ability to push and pull user-generated video content from Vine and Instagram into their live programming, advertisements and companion apps. For the first time at NAB, never.no will demo this integration using a touch-screen scene. never.no’s dynamic Vegas-themed demo will allow viewers to interact by sending in Vines and Instagram photos and videos using specific hashtags to feature live in the scene.