to Launch STORY at NAB 2014 in Las Vegas

written by: Richard Kastelein

Share this Article, a leader in Social TV solutions, will debut their brand new Social TV platform, Story, during NAB 2014. Other highlights include new formats with their ‘Sync’ technology for creating interactive ad campaigns, a touchscreen social desk featuring geolocation data, Facebook Keyword Insights tools and new video integrations with Instagram and Vine.

The booth has tripled in size this year with increased demo capabilities for helping visitors achieve their social and interactive television goals. Visit at booth SL8027.

STORY – GATHER THEIR STORIES. PRODUCE YOURS. is excited to unveil it’s brand new Social TV platform, Story. Story is designed for day-to-day news and sports producers tasked with creating the social segments for today’s events. Story’s easy-to-use visual interface allows content producers to intuitively source, manage and publish social content on air. Story is built by people who have spent their lives in broadcast, is road tested and is ready to plug right away into the world’s leading broadcast graphics systems.
story - social tv software


social tv will display groundbreaking new social spot formats with Sync, a toolkit for syncing ad content across multiple screens and creating interactive and dynamic advertising campaigns. Visitors will receive a hands-on demo experience that will see their submitted Instagram photo or video appear live in an ad spot. In addition will display Sync’s ability to synchronize ad content between the first and second screens, opening the door for creative new ways to monetize Social TV.



For the first time at NAB will display interactive touchscreen demos via a social desk. will demo their enhanced USA-wide heatmap scene that features geolocation data, Instagram photos, Facebook and Twitter content and an interactive wordcloud. In addition will be unveiling their new interface for utilizing data from Facebook’s Keyword Insights. Visitors will be able to control the Social Desk experience by interacting directly with the touchscreens. social tv

INSTAGRAM VIDEO AND VINE INTEGRATION’s Social TV platform provides broadcasters with the ability to push and pull user-generated video content from Vine and Instagram into their live programming, advertisements and companion apps. For the first time at NAB, will demo this integration using a touch-screen scene.’s dynamic Vegas-themed demo will allow viewers to interact by sending in Vines and Instagram photos and videos using  specific hashtags to feature live in the scene. social tv platform

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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